Market research or marketing research?

In General, The Market Research is Carried Out at the Beginning of the Project. It consists mainly of gathering information about a market. Marketing Research, on the other hand, Focuses on the Promotion of A Product or Service. Despite this, The Two Conceptions can Merge, or can depend on…
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How to perfect your operational planning?

HAVING A Solid Operational Plan in Place Can Ensure the Success of A Project, ESPECIALLY AT THE TEAM LEVEL. It is a requirement Tool to achieve the goals you have defined in a strategy. A Successful Business Plan is based on Adhering to One Crucial Rule: "Focus on the Most…
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Develop your Web marketing strategy by the CMS

In the Digital Age, Marketing Strategy Now Involves The Development of Inboud Marketing. This technique consists of attracting customers via the content of its website. In this field, Competition is strong. To impose its brand with this jungle, the use of a cms is a necessary. In this article, we ...
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Social Selling a lever for digital marketing

In the Era of Digitalization, The Social Selling Campaign is no long presented as just an option, this strategy has been essential for B2B or B2C Companies, Medium or Small. Social Media is a great way to win leads and retain customers. At the level of these social platforms, you…
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So what are the best fonts for an email?

An Email Consists of HTML Code Intended to be interpreted and displayed by Various Mailboxes Such as Gmail, Yahoo Mail, Hotmail, etc. Not all fonts are compatible with these email software. So Leave Creativity for Printed Materials. Instead, Remember to respect the Standards and Bet on Simplicity. Here are some ...
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What is a benchmark?

Meta Description: Benchmarking Helps You Guide Your Strategies To Achieve Your Goals. It is about capturing good practices in various sectors, to adapt them in your process by bringing an innovative touch. The benchmark is used to improve your action plan decision-making. It allows you to measure the performance of…
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Bounce misses or bounce rate tips to improve them

Tips to improve your bounce rate on the internet the bounce rate is frequently misunderstood by site managers. This article will allow you to know more and especially to know the tips to improve it. Digital Marketing is effectively demonstrate through performance on the web. Google Analytics Provids Several Tools…
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SWOT in digital marketing

Swot Analysis is an essential step in the development of a digital marketing strategy. Indeed, it can help you understand your strengths and weaknesses as well as the opportunities and threats that come your way. Currently, Consumers Rely Heavoy on Digital Means to Search for Products. Digital Marketing then Becomes…
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How will content strategy help your business?

For Anyone Who Owns and Runs An Online Business, where they have to Sell Hundreds, If Not Thousands, of Products. Quality Content is a necessary. When an online entrepreneur is happy with the structure of their business, the conversations that take place are decent but the company lacks inbound traffic,…
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How to write a perfect business plan?

Recently, Studies have dream that 70% of entrepreneurs recommend Writing A Business Plan Before Starting A Company. Indeed, when properly exploited, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to minimize the usefulness of a business plan in…
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