When automating their email prospecting campaign, many marketers and salespeople often encounter a recurring problem: email deliverability .
Even with a perfect setup, there is a chance that your emails will end up in the spam folder or simply not be delivered.
To avoid this, you must go through the email warmup stage. Here's how this process can improve your results, with proven tips and techniques.
What is email warmup?
Email warmup is the process of gradually building the reputation of your email sender . By sending emails incrementally, you build trust with Internet Service Providers (ISPs) and Email Service Providers (ESPs) like Gmail or Outlook. This process helps ensure that your emails arrive in the inbox rather than the spam folder.
Why is the warmup necessary?
You might wonder why it is necessary to warm up your account or IP address before sending bulk emails. Here are some key reasons:
1 – Avoid deliverability problems
ISPs don't like it when you suddenly start sending large amounts of email. They can easily detect if you are a new sender and will likely put your emails in the spam folder.
2 – Increase sender reputation
By sending emails gradually, you build a good sender reputation, which increases the chances of your emails being delivered to inboxes.
3 – Improve engagement
Better deliverability means that more people will receive your emails and will be able to interact with them, which improves your opening and commitment rate.
The best French email warmup tools
In 2024, several excellent email warmup tools are available on the French market, each with their own strengths and weaknesses. Here are some of the most popular choices:
- Warmy.io
Warmy.io stands out for its use of AI to tailor the warm-up to your email address and sending habits. It also offers real-time analytics and whitelisting features to help you improve your email deliverability.
- Inbox Warmup
Inbox Warmup is a popular choice for its simplicity and affordability. It offers a forever free plan, as well as paid plans with additional features like multi-domain warm-up and email verification.
- Mailwarm
Mailwarm is another solid option with a wide range of features, including automatic warm-up, performance monitoring, and A/B testing. It also offers a 14-day free trial so you can test its features before committing.
- Lemwarm
Lemwarm is known for its reliability and ease of use. It integrates with many popular email tools and offers 24/7 customer support.
- Multisender
Multisender is a popular choice for businesses that need to warm up multiple email addresses. It offers flexible plans and support for a large number of areas.
How to heat an email account in Magileads
Now let's see how you can heat up your account without using a specialized tool, using Magileads as an example:
- Create a Magileads account and connect it to your channels
Registration is free for 14 days . Connect your different channels, including your LinkedIn account and your shipping emails.
- Download your prospect list
Easily import your prospects into your Magileads account.
- Building your first campaign and warming up your account
Start with a small number of emails, for example 50-100 messages at first. Exchange emails with people outside your organization to properly warm up your email domain.
- Enrich your prospects’ data and launch your campaign
Use custom templates to match your prospecting objective and launch your campaign. Then monitor your campaign performance using the analytics dashboard.
Magileads V 3.0 provides marketers with all the features necessary to manage email warmups within the prospecting automation :
Tips and techniques for a successful Warmup
- Start slowly : Send a small number of emails at first and gradually increase the volume.
- Monitor deliverability rates : Use monitoring tools to follow the delivery rates and adjust your shipments accordingly.
- Engage with your audience : Encourage responses and interactions with your emails to improve your reputation.
- Use multiple channels : Integrate other channels like LinkedIn to diversify your approach and improve engagement rates.
Factors to Consider When Choosing an Email Warm-Up Tool
When choosing an email warm-up tool, it's important to consider your specific needs and budget. Here are some factors to consider:
- Ease of use : The tool should be easy to set up and use, even if you don't have technical experience.
- Features : The tool should offer the features you need, such as automatic warm-up, performance monitoring, and A/B testing.
- Integrations : The tool should integrate with your other messaging and marketing tools.
- Customer support : The tool should offer responsive and helpful customer support in the event of a problem.
- Price : The tool should be affordable for your budget.
Email warmup is an essential step often overlooked in prospecting campaigns. But by taking the time to properly warm up your account, you'll enjoy higher deliverability rates, avoid blacklists, and see better results from your campaigns. Whether you use specialist tools or solutions like Magileads, email warmup can transform the effectiveness of your email marketing.
