You have launched your business and you therefore now think of establishing your first contact. You now think about creating a list of potential customers for the future. In this article, we will show you how to create an email campaign without endangering your business. You will learn what email marketing is and how to create your first list of authorized contacts. You will also see how to create automatic responders and how to use marketing by email as the main success tool for your business.
The importance of email marketing
Email marketing is a powerful tool for building lasting relationships with your customers. It allows you to communicate directly with them, provide them with valuable information, and inspire them to take action. As a proven method, it combines elements of personalization and segmentation to reach your audience in a relevant way.
Send a firm and clear message
Let's say that you have never sent an email before and plan to present your products and services to potential buyers. The first resource is always the best asset of a business. This is why you want to make sure that a presentation letter is prepared. This must be brief and highlights the characteristics and advantages of your business for the prospect .
Once your letter is prepared, make sure it is written correctly before sending it to your contacts. Depending on the nature of your business, you must target people who would be interested in your offer. To find out, you can consult the yellow pages of your neighborhood or community.
Once you have identified your market, you are now ready to make your first communication. This communication is called an “email marketing campaign”. Many people ask the question: “What is email marketing”? How to make a commercial mailing ? Here’s how an email marketing campaign can contribute to this communications strategy…
Email marketing campaign
This form of communication is one of the best ways to communicate effectively with your targets. It is a planned and organized way to send emails, newsletters, updates or commercial information to your prospects at the right time.
Time-based emails are Sending an email at the wrong time can negatively impact the desired response. On the other hand, regular and timely sending of emails could improve future business opportunities between the parties.
That being said, there are four important elements to look for in an effective email marketing campaign.
- Which sends the email -the law requires that the contact details be affixed to your email. This adds credibility to your message and creates a climate of trust in your business.
- The content -this form of communication is different from ordinary emails, because it is specific to your business. Whether you send an information bulletin or inform your contacts of an offer or promotion, your mail must be clear.
- Action -to be effective, your email must include an action at the end. These actions are normally linked to a sales page, an offer or a gift. If you send an information bulletin, it must be very informative and entertaining. It must highlight the events, demonstrations or opinions of the community.
- Membership options - Unfortunately, it may happen that your contact is no longer interested in your offers or your business. He or she should have the possibility of withdrawing from your program. The law requires your unsubscribe button to be at the end of your email marketing campaigns
Authorized recipients
Now that you've determined who to send these emails to, you're ready to send them. Your list must include contacts who have agreed to receive your first emails. Once the customer has given consent, you must create an email template that indicates that you have recently received permission to send emails. Once the potential customer receives and clicks the "subscribe" link in the email, they are automatically added to your list.
You can create different lists in your email marketing . This allows you to send relevant offers and information to each list, for example, "work from home list", "employee list", "student list", "client list", "job list". prospects”, etc.
If you have not obtained permission, initially, you should not send a marketing message until you have at least communicated with your potential contact.
The goal of this preliminary exercise is to reduce the likelihood that unsubscribed contacts will appear on your list. You can't control when someone decides to unsubscribe from your program. However, there is an accepted ratio that won't send red flags to your email marketing vendors.
If there are too many unsubscribes and spam reports, your account could be terminated or blocked. Therefore, it is reiterated and advised to obtain permission before sending your first email marketing campaign.
After sending your first campaign, there is no need to take time and follow up manually. Setting up an email marketing campaign allows you to set the time and frequency of trigger emails. These trigger emails are called “autoresponders.”
Develop Engaged Content
The content of your emails should be engaging and relevant. Use catchy headlines to encourage openness and make sure the message is clear and concise. Include engaging visuals and well-defined calls to action (CTAs) to guide your readers to the next step.
Autoresponders
Autoresponders are emails with variable response times that are sent automatically to your contact list. This smart way of communicating aims to keep your list up to date and fresh. It also boosts your business by triggering a follow-up as soon as someone receives, opens or reads your emails. You can always change how you want your autoresponders to be sent.
Your email marketing plan should allow you to create registration forms that could be integrated into your website. The most intelligent way to create contacts is to affix your marketing bond by email in your personal email.
The key to a successful email campaign is to keep your emails unique, short and very informative. Don't forget to communicate your intentions with a link to request further action. Once you set a time for the email to be sent, you will be able to get feedback.
Feedback
To refine your marketing efforts, you now need feedback on your email campaign. Most email marketing software has similar tracking capabilities. These programs tell you the demographics, affinities and habits of your target markets. The software also shows who opens your email, unsubscribes or takes action by clicking a link, etc.
So you've reviewed all the relevant details of the work you've done in your email marketing campaign. Now you will be able to edit your calendar and improve your product information. You can also grow your list to improve your chances of conversion in the future.
Your company's email marketing campaign should set the pace for your business to expand while you focus on another aspect of your business. The good thing about email marketing is that when the company is not open, email marketing remains open 24/7. Therein lies the beauty of online marketing and technology.
Comply with regulations
Make sure to respect data protection laws , such as the GDPR in Europe, which require transparency on how you collect and use user data. Always offer a clear unsubscribe option to maintain a good relationship with your subscribers.
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