How to optimize your visibility on LinkedIn?

LinkedIn is a social network like Facebook and Twitter. It welcomes sales companies to allow them to implement their marketing strategies . At present, it has more than 500 million subscribers ranging from simple workers to big entrepreneurs.

This high number of members is undoubtedly one of the factors motivating sellers of services or products to opt for this network. They seek to be visible to prospects like multinationals and small and medium-sized businesses . To improve the visibility of your institution and attract more clients, the following advice is for those interested.

Have a good profile

Presenting an eye-catching profile is the crucial step to getting more visitors on LinkedIn. In this case, it is important to take care of the form and the content.

Illustrate your page with photos

The photos are the first visuals seen by subscribers. Thus, their choice must be carefully considered because any marketing strategy begins with form.

To beautify your page, LinkedIn asks for two photos: that of the profile and that of the cover. As the cover photo takes up more space, a creative mind is needed. The objective is to be able to illustrate its products there. As for the profile photo, it should also be highlighted because it is what users see first.

Detail your information

After having taken care of the form, we must concentrate on the substance. Several sections relate to information about the company. The slogan, for example, must be catchy and related to the services. This is because it reflects the personality and professionalism of the institution.

The other information provided presents the organization's services and lets network members know what to expect. This way, these subscribers will see the different services directly on the page. In addition, the reader can recommend it to interested parties who are not yet aware of it.

Expand your circle of subscribers

As the visibility of the page depends on the number of followers , making requests to several members of the platform is essential.

The first network of subscribers on LinkedIn naturally includes friends, colleagues, family or others. Yet as a sales company, it needs to expand its audience. The goal is to reach the maximum number of followers, to make your page accessible to everyone.

Investigate Members

The best way to find customers is to conduct surveys. Since multinationals and SMEs are the main targets, you must first consult their page. This operation makes it possible to determine who does what and to establish an organizational chart. In addition, it will be easier to know the person(s) to consult within a company.

Search for members by keyword

LinkedIn has a tool for filtering follower searches. The page manager can focus on their geographic location, their center of interest or other indicators necessary for the sale of the product. In this way, the targets will be listed and all that remains is to contact them. It is also possible to save searches which are updated per week.

Stay active on the network

Updating the LinkedIn page should always take place to ensure frequency of visits and allow the page to appear in news feeds .

Have a public profile

When setting up the page, you must ensure that everyone can access it provided they are a subscriber. In this case, the targets are limited in number.

Animate and humanize the page

A page is more attractive when readers find it animated. Therefore, its administrator must update publications and statuses as often as possible.

Chatting and sharing articles also gives targets insight into the cultural values ​​and interests of the page. Surprised and curious, they would always want to consult it to see what's new.

Avoid spontaneous starts

The page manager must contact the targets in order to optimize the sale. However, he must find a way to initiate the discussion to avoid a spontaneous start.

So, he'd better check out the topic's page, see his profile and activities. To break the ice, he can use the phrase “I saw your profile, and I see that…”. This is the ideal procedure.

This operation has two advantages. On the one hand, it shows a certain common interest between the two interlocutors. On the other hand, it personalizes the sales method in a more concerned way.