If your ROI does not meet your expectations, you may need to explore new approaches to attract prospects and thus achieve your objectives.
Whatever your marketing strategy, you may need to innovate in order to boost your sales.
Here are techniques that will help you generate leads. At the same time, we explain how to effectively integrate them into your marketing efforts.
1 – Use Linkedin Outreach
Outreach is LinkedIn's leading sales execution platform. It helps market-facing teams efficiently create and predictably close more projects.
LinkedIn is not just a platform used to find a job. Used correctly, it can serve as a lead generation machine. Indeed, prospecting on LinkedIn is a goldmine for sales teams when used in the right way.
If you haven't yet tried Linkedin to generate high-quality leads, you really should. Imagine you have 1,000 prospects on your list and you get 300 positive responses (let's assume the response rate is around 30%). This means that 300 prospects will actually want to make a sales call with you.
Linkedin prospecting is not difficult. The key is to build a very specific list of your ideal prospects:
- Create a highly accurate list of your persona based on current purchase data
- Filter this list in your Linkedin Sales Navigator account based on your second-tier network and recent posts
- Write ultra-personalized approach messages that are not salesy.
- Follow up regularly, between 3 and 5 times.
- Use a low engagement CTA
Generating leads this way requires a lot of research. However, when you put in the time, the chances of reaching prospects who actually want what you're selling are much greater.
And when you use ultra-personalized messages , as opposed to the usual sales spam, you capture your prospect's attention. This means that he will have no reason not to answer it.
2 – Cold emailing
Emailing remains an effective way to generate leads. If you apply hyperpersonalization, as with LinkedIn, you will obtain similar results with cold emailing. You can also apply the same lead generation process:
- Build a Prospecting List
- Check email addresses
- Conduct prospect research
- Write personalized emails
- Follow up with a low engagement CTA
If your prospect list is ultra-refined and your emails are personalized, people should respond to them. Note also that 8 out of 10 buyers prefer to be contacted by email rather than by cold calls. (Klenty.com)
However, the average email response rate is 8.5%. This is overall lower than that of LinkedIn. But you should use this channel to complement your lead generation process .
For example, if a prospect doesn't respond to you on LinkedIn, you can still find their contact information and contact them by email or text message.
3 – Subscribing to your newsletter
Signing up prospects for your weekly or monthly newsletter is also a great way to generate leads. Not only can you personally speak to highly engaged readers, but it also allows your business to appear in front of them regularly.
Reminding him of your brand every month helped him remember you when he was ready to hire a lead generation agency. To entice prospects to sign up, simply use a pop-up that offers readers something of value in exchange for their email address.
You can offer them:
- a free guide
- a free e-book
- free templates, tips and tricks
- a discount voucher if they subscribe to your email list.
Then you can gradually build your subscriber list. Then, select the most engaged prospects from your list. You will ultimately obtain a special list for your best subscribers . You can then offer them something specific, like a free course for example. You can also contact them personally.
It may be a good time for them to purchase your product or service.
The trick is to send useful and valuable content that regularly reminds subscribers of your business.
4 – Social media marketing
Depending on your industry, select the social media platforms where your prospects are most present (Facebook, Twitter, TikTok, Instagram, etc.). These are great ways to increase brand awareness. a fun and visual way.
By regularly publishing relevant content , you constantly remind your target audience of the existence of your business. Some companies take blog posts from content marketing and repurpose them on social media platforms. Not only do these platforms help build relationships, but they can also help attract more qualified leads .
5 – Content marketing
Content marketing is used by many businesses to get their site on the first page of Google. Statistics show that 75% of Internet users never go beyond the first page of Google. Therefore, if you don't rank for high-impact keywords, your ideal buyers won't find you there.
These days, if a B2B prospect is looking for any service, they search for it on Google. He consults reviews and decides whether or not to contact the company. So, when you have a quality content marketing strategy , coupled with search engine optimization, you can get more leads into your sales funnel.
However, it is important to remember that content marketing, like any other form of inbound marketing, can take time.
READ ALSO: Generate qualified leads with a lead generator
6 – Podcasts to generate more leads
If you haven't tried using this channel yet, it might be worth a try. Many marketing experts use podcasts to generate leads .
Each episode can generate thousands or even millions of leads for you. It generates fewer leads than inbound marketing, but this method converts four times faster . In terms of return on investment, this can therefore be an excellent source of leads for your business.
Before starting a podcast, you need to do some research. Again, if you want to increase your sales, you need to figure out who your persona is.
Ask yourself the following questions about your ideal target:
PS: You can get some of this information by observing your current customers.
- How old are they ?
- Where do they live ?
- What do they do at work?
- What media do they like?
- Do they already listen to podcasts?
- What do they do in their free time?
- What are their weak points?
- What topics would they like to know more about?
When you know exactly who your ideal listeners are, you can determine which podcast platform they use. For example, if most of your listeners use Apple products, you should consider hosting your podcast on Apple Podcasts.
Create content that interests your audience and, if they contact you by email, engage in dialogue with them. Remember that the podcasting is not only a way to market your business, but also to show your expertise. You can even contact influencers or very well-known people and interview them.
Generating more leads means determining what works best for your business
Some businesses have had great success generating more leads through Instagram, while others have found more sales through Linkedin, for example.
It's all about trying different strategies and seeing what form of marketing works best for your audience.
You don't have to use just one form of marketing, combine them, try multiple methods and even ask your current customers what caught their attention.
By the way, every Thursday at 6 p.m., we offer to answer all your questions about modern prospecting and show you how Magileads can radically transform your Marketing and Sales results.
You want to know more, contact us >>
