Social networks take an important place in the development of the digital strategy of a company. Besides Facebook, there are alternatives that have been relevant over the years. This is particularly the case of Instagram , which is mainly focused on sharing visuals (photos and videos) .
Like any social network, it first appears as a playful instrument. However, as competition becomes tough within each sector, companies are led to redouble their efforts to improve their visibility . It is when Instagram enters the race. With its billion users currently, difficult for a business to do without it.
The social network with the premium image
If Facebook presents itself as a consumer social network, Instagram attracts a more “high -end” audience . Indeed, the study conducted by Pew Research in 2016 revealed that a third of the wealthy social class in the United States uses Instagram. Most of the users would be young people aged 18 to 30 . Admittedly, this is not the wealthy age group (given their recent entry into professional life), but these individuals would be the most inclined to buy the products recommended by influencers. Today, more than 70 % of US companies use Instagram to boost the sale of their products.
Much more visual marketing
While digital marketing techniques were very already different from traditional marketing, Instagram has even more specific success factors . Here, it is no longer a question of displaying the photo of a product and citing its technical characteristics. We must not forget that we are dealing with a social network oriented towards visual and premium .
To do this, you have to treat the quality of each publication. Admittedly, it is not always useful to call on a seasoned graphic designer. However, the bare minimum would be to publish good quality shots . By that we mean a photo taken with a good camera, a neat frame and angles of view quite varied to admire the product "in all its splendor ". In addition, Instagram already has enough personalization tools to further improve the visual. There are a plethora of filters , fonts adapted to each personality and various effects to animate the photo or the published video.
Obviously, it remains possible to add a legend in the event that the image is abstract. Again, the user can change the fonts and add hashtags .
A coherent and attractive Instagram profile
We must not forget that we are talking here about the profile of a business, not an individual. It will thus be necessary to redouble attention to convey an image that is both premium and unique . To begin with, business information . They will have to be complete , detailed , without having to write long times at each of the publications. In fact, it is quite possible to present only the most important information. In addition, it is not compulsory to say everything in a single publication.
On the one hand, professionals can be as many publications as they want. On the other hand, certain information can be transcribed directly on the images . In this way, it will be more impactful.
But before you hasten with the publications, you must already start with biography . In general, it is advisable not to exceed 150 characters , at the risk of losing the attention of the user. Also, do not hesitate to use emoticons . For example, instead of specifying the country of origin of the company with words, the flag emoticon can largely be enough. The website is also to be mentioned in this organic.
Profioned sponsored contents
You have to admit it: you don't become a star overnight on Instagram. To achieve this objective, the profile must have a large and committed community . In other words, a fairly significant notoriety in its sector. On the other hand, there is a faster way to boost publications: sponsorship .
The cost per click (or CPC) on Instagram amounts from $ 0.5 to 1 . However, depending on the sector of activity, this cost can increase up to $ 3 (for example, in the fashion world). As a reminder, in the CPC method, the sponsored publication is only billed to the advertiser when the Internet user clicks on his ad.
The use of influencers to reassure customers
Influencers have a significant place within Instagram . Eh, yes! In our time, it is no longer enough to say "we have an excellent product", because each company will always praise its offers.
Instead, it is more effective to use influential personalities . Not only will this reassure that another person appreciates the virtues of the product, but above all it allows you to take advantage of their circle of influence . Normally, the biggest influencers have dozens, even hundreds, thousands of subscribers. But if the company targets international stars, the audience can quickly increase to millions of people .
To do this, there are two additional solutions. The first is that the influencer publishes, by putting the product forward . He mark the company on its publication, so as to directly redirect Internet users to it. The second is that the company does the same, taking care to mark the influencer .
Influence marketing is not to be taken lightly, especially on a social network where appearing plays a crucial role. Admittedly, it will cost a certain budget, but the benefits will only be more profitable.
Instagram ultimately proves to be a relevant social network , which has exceeded the simple stadium of fun tool. Professionals can use it as commercial showcase to support their website and other digital channels . digital communication campaign by receiving as much audience as possible, it should not be overlooked. His premium image gives him a decidedly unique asset.
