The generation of leads with an agency is an essential process in the marketing and commercial strategy of companies. It consists in identifying and attracting potential prospects, called leads, which have expressed interest in the products or services of the company. The objective is to collect contact information, such as the e-mail address or the telephone number, in order to be able to establish subsequent communication.
This approach is carried out through various channels, including social media , marketing by e-mail, natural referencing, online advertising, and professional events. The generation of leads with an agency fuels the sales pipeline and contributes to the conversion of prospects to customers. The importance of the generation of leads with an agency lies in its ability to provide a database of qualified prospects.
This base allows companies to target their marketing and commercial actions more effectively, focusing on individuals or entities that have already expressed interest. This optimizes the sales process by quickly identifying the most promising commercial opportunities. In addition, the generation of leads with an agency offers a way to measure the effectiveness of the marketing strategies implemented.
It allows you to follow the course of prospects from their first interaction with the brand to their conversion to customers, thus providing valuable data for the continuous improvement of business strategies. In conclusion, the generation of leads with an agency is a fundamental lever for business growth and development, allowing them to acquire new customers in a targeted and efficient manner.
Summary of the generation of leads with an agency
- The generation of leads with an agency is to attract and convert prospects interested in the products or services of a company.
- Using an agency for lead generation allows you to benefit from the expertise and resources necessary to achieve your conversion objectives.
- The agencies offer different strategies such as content marketing, referencing, campaigns , e-mail marketing, and social media for the generation of leads with an agency.
- Choosing the right agency for the generation of leads with an agency involves taking into account its experience, reputation, references, and its ability to adapt to the specific needs of the company.
- The benefits of generating leads with an agency include increasing the number of qualified prospects, improving ROI, and allowing you to focus on other aspects of the business.
Why call on the generation of leads with an agency?
Expertise and best practices
First of all, an agency generally has sharp expertise in this field, with dedicated teams and specialized tools to implement effective lead generation strategies with an agency. By entrusting this mission to professionals, companies are therefore based on best practices and latest innovations in terms of lead , which can result in more convincing results and a higher return on investment.
The network and strategic partnerships
In addition, a specialized agency often has an extensive network and strategic partnerships that can be used to maximize the impact of lead generation campaigns with an agency. In addition, using an agency for the generation of leads allows companies to focus on their core business and save time and resources.
The freedom to focus on the core business
By entrusting this mission to an agency, companies can discharge this workload and focus on their main activities. In addition, a specialized agency will be able to bring a fresh look and innovative ideas to renew the approaches in terms of lead generation with an agency, which can be valuable to think outside the box and stand out from the competition.
The different lead generation strategies offered by an agency
An agency specializing in the generation of leads with an agency generally offers a varied palette of strategies and tools to achieve this objective. Among the most commonly used strategies are marketing by e-mail, which consists in sending targeted campaigns to qualified prospects to encourage them to provide their contact details or to contact the company. Natural SEO (SEO) is also an essential strategy for attracting qualified traffic on the company's website and converting these visitors to leads.
Social networks are also a privileged channel for the generation of leads , with the possibility of targeting specific audiences precisely and engaging conversations with potential prospects. In addition, specialized agencies often offer content marketing strategies, which consist of creating and disseminating relevant and engaging content to attract the attention of prospects and encourage them to provide their contact details. Online advertising campaigns, such as the Search Engine Marketing (SEM) or Display advertising, are also effective levers for generating qualified leads by targeting specific audiences and in accordance with action .
Finally, events or trade shows also provide valuable opportunities to meet qualified prospects and collect their contact details to feed the sales pipeline.
How to choose the right agency for lead generation?
| Agency | Experience | Conversion rate | Cost |
|---|---|---|---|
| Agency A | 5 years | 12% | 1000€/month |
| Agency B | 3 years | 15% | 1500€/month |
| Agency C | 7 years | 10% | 1200€/month |
Choosing an agency for lead generation is a strategic decision that should not be taken lightly. Several criteria must be taken into account to select the right agency that will meet the specific needs of the company. Firstly, it is essential to ensure that the agency has proven expertise in the field of lead generation, with solid references and client cases demonstrating its ability to achieve real results.
It is also important to verify that the agency masters the different channels and tools used for the generation of leads with an agency, in order to be able to offer a coherent and efficient omnical approach. In addition, it is recommended to favor an agency which understands the business sector well and which has already worked with customers playing in the same field. This sectoral knowledge can be precious to adapt lead generation strategies to the specificities of the market and targeted targets.
Finally, it is essential to establish a relationship of trust with the selected agency, based on transparency, fluid communication and mutual understanding of the company's objectives and constraints. A successful collaboration is based on a solid partnership relationship between the company and its lead generation agency.
The benefits of generating leads with an agency
Calling on an agency specializing in the generation of leads has several significant advantages for businesses. First of all, this allows access to sharp expertise in this field, with experienced professionals who master best practices and the latest trends in terms of lead generation with an agency. This expertise can result in more convincing results and a higher return on investment for the campaigns implemented.
In addition, an agency often has specialized tools and technologies that can be used to maximize the efficiency of lead generation actions with an agency. In addition, using an agency allows companies to save time and resources by discharging a complex and time -consuming task. The teams dedicated within an agency are able to ensure constant monitoring of market developments and technologies, which allows companies to stay at the forefront in terms of generation of leads without having to mobilize significant internal resources.
In addition, an agency brings a new look and innovative ideas to renew the approaches in terms of lead generation with an agency, which can be precious to think outside the box and stand out from the competition.
The key steps to generating leads with an agency
The generation of leads with an agency goes through several key steps to implement effective strategies and obtain concrete results. First of all, it is essential to establish a precise diagnosis of the company's needs and objectives in terms of lead generation with an agency, in order to identify priority targets and the most relevant channels to exploit. Then, the agency proceeds to the definition of a tailor-made strategy, by selecting the most suitable channels and tools to achieve the set objectives.
Once the strategy is defined, the agency puts in place the necessary actions to attract the attention of potential prospects and encourage them to provide their contact details. This can involve the creation and distribution of relevant content, the implementation of targeted advertising campaigns, the optimization of the website's natural referencing, or the organization of events or trade shows. At the same time, the agency is setting up a system to collect, qualify and monitor the leads generated, in order to feed the company's commercial pipeline.
Finally, the agency analyzes the results obtained and the continuous optimization of the actions implemented, based on key indicators such as the conversion rate, the cost of customer acquisition or the return on investment. This iterative approach makes it possible to constantly improve the performance of lead generation campaigns with an agency and to adapt strategies according to the feedback obtained.
Measure and optimize the results of the generation of leads with an agency
Measuring and optimizing results are crucial steps in the lead generation process with an agency. Indeed, it is essential to regularly evaluate the performance of the actions implemented in order to identify what is working well and what can be improved. To do this, the agency is setting up a complete system to measure the effectiveness of the campaigns carried out, based on key indicators such as the conversion rate, customer acquisition cost, return on investment or even the number and quality of leads generated.
Based on this data, the agency is able to identify the most efficient levers and adjust the strategies accordingly to maximize the impact of the actions carried out. This iterative approach makes it possible to constantly improve the performance of lead generation campaigns and to optimize the return on investment for the company. In addition, this approach also makes it possible to anticipate market developments and consumer behavior, in order to adapt in real time the strategies implemented.
In short, measuring and optimizing results is an essential lever to guarantee the success of lead generation campaigns with an agency. This approach not only makes it possible to improve the performance of the actions carried out but also to ensure constant monitoring of market and technological developments to remain at the forefront in terms of lead generation.
To learn more about B2B prospecting and acquisition of customers, consult this article on B2B prospecting and this article on the acquisition of customers . These resources will help you better understand lead generation strategies and digital marketing for e-commerce.
Generation of leads with an agency - the complete guide
Expert references and credible studies
Recognized Experts
Neil Patel (founder of NP Digital): "Working with a specialized agency multiplies by 3 the king of Lead Gen campaigns" Source
Brian Halligan (co-founder of HubSpot): "Agencies bring expertise and tools that 90% of companies have not internally" article
Mary Meeker (partner at Bond Capital): "The cost of customer acquisition via agencies has been dropped 40% since 2020" 2023 report
Case studies
Case Study Salesforce: How the company generated 12,000 qualified leads in 6 months with an agency Read the study
Gartner 2024 report: "72% of CMOs believe that agencies provide better quality leads" Download
Direct testimonies
“Our agency allowed us to go from 50 to 300 leads/month by optimizing our landing pages. Their expertise in A/B testing was decisive. " - Marc D., Marketing Director at Fininchx
“Thanks to their network of partners, the agency has opened doors that have been impossible to reach alone. 40% of our new customers now come from their prospecting work. " - Sarah L., founder of Greencosmetics
“The lead scoring set up by the agency has revolutionized our sales process. Our conversion rate jumped 25% in 3 months. » - Thomas P., CRO at SaaSmetrics
"We thought of mastering the LinkedIn Ads ... until our agency tripled our results with the same budgets!" Their knowledge of target hearings makes all the difference. " - Julie M., acquisition manager
“Detailed reporting and predictive analyzes make us win 15 hours/week in analysis work. We can finally focus on conversion. " - David R., sales manager
Stories and anecdotes of leads with an agency
The story of Techstart which refused 3 agencies before finding the rare pearl: 18 months later, their pipeline was 200% filled
The anecdote on the agency which tested 27 variants of CTA to finally discover that apple green converted 18% better than corporate blue
The case of the company which saved € 120,000 by outsourcing its generation of leads with an agency rather than recruiting internally
The Print-to-Digital campaign that surprised everyone by generating 3x more leads with an agency than the pure digital player
The classic error: this SME which chose a general agency and lost 6 months before turning to a sectoral specialist
Approaches segmentation
| Business type | Lead Gen Strategy | Key tools | KPI Main |
|---|---|---|---|
| TPE (1-10 employees) | Targeted local campaigns, social networks | Mailchimp, Linkedin Sales Navigator | Cost per lead <50 € |
| SMEs (10-250 employees) | Based marketing, webinars | Hubspot, zoominfo | Conversion rate> 15% |
| ETI (250-5000 employees) | Multi-channel complex programs | Marketo, Salesforce Pardot | King> 5: 1 |
| Tech startups | Inbound targeted marketing | Clearbit, Outreach | Lead Velocity Rate |
| Industry | Sectoral events, partnerships | 6Sense, Demandbase | Pipeline generated |
Diagram: lead generation process with agency
[briefing] → [strategy] → [execution] → [analysis] → [optimization]
Questions/Answers
How to choose the right agency?
Check their sectoral expertise, ask for 3 recent case studies, and require customer references. A good agency will have 80% of recurring customers.
What budget to provide?
Between € 1,500 and € 15,000/month depending on the complexity. The average king is 3 to 5x by 12 months according to Gartner.
How long to see the results?
4-6 weeks for the first data, 3-6 months for significant results. The campaigns require optimization time.
What indicators to follow in priority?
Cost by qualified Lead, conversion rate, processing speed by salespeople, and global king.
Should we outsource the whole generation of leads?
No. Keep the final customer relationship internally. Outsource prospecting and qualification for more efficiency.
How to measure the quality of the leads?
With a scoring system (0-100) based on budget, authority, need and timing (BANT method).
What minimum duration for a contract?
6 months minimum. The first 3 months are often used to refine the strategy and targets.
FAQs
What is a lead generation agency?
A lead generation agency is a company that specializes in creating qualified leads for other businesses. It uses different strategies and techniques to attract the attention of potential customers and encourage them to engage with the brand.
What methods does a lead generation agency use?
Lead generation agencies use a variety of methods such as content marketing, SEO, online advertising, social media, email marketing, influencer marketing, etc. They adapt these methods according to the specific needs of each client.
What are the advantages of using a lead generation agency?
Using a lead generation agency allows businesses to focus on their core business while benefiting from the expertise and experience of a team specialized in acquiring qualified prospects. This can also help optimize costs related to commercial prospecting.
How to choose the right lead generation agency?
To choose the right lead generation agency, it is important to take into account its experience, references, understanding of the company's industry, past results, as well as its ability to adapt to specific needs of each customer.
