Market research or marketing research?
In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a […]
Why give importance to lead scoring?
Before stating the importance of using lead scoring for your business, it would be wise to know what this system really consists […]
How to react to B2B prospects' refusals?
Learn how to keep a mind of steel in the face of prospect rejection and react positively to it. Here are the essential techniques.
How to define a strategy for a VSB and SME?
The numbers are telling, France more than 80,000 businesses go bankrupt each year. To avoid being part of it, ensure the future […]
Online Lead Generation: Best Practices
Want to learn more about effective online lead generation? Take a look at some of today's fastest growing companies. You'll find […]
Develop your Web marketing strategy by the CMS
In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content […]
5 effective tips to turn your leads into customers
Lead conversion is the final step in your inbound marketing strategy, but it's not easy. Consumers increasingly have the means to learn […]
Lead generation: what does it consist of? And how to implement an effective strategy?
Lead generation is an important component of the prospecting process and ideally conversion. This is the first step in the buying cycle. […]
How to score your BtoB prospects? The complete guide
To properly qualify a prospect, you need to score it. Here's how to rate them appropriately.
Magileads: the omnichannel prospecting specialist at the Paris e-marketing show from 29 to 31 March
Magileads, the omnichannel prospecting expert, will exhibit at the Paris 2022 e-marketing show. Join us at booth 2AZ1!
