Here are the essential points for creating a customer file
Customer files are part of the fundamentals of a business. They serve to increase conversion and sales rates.
The Importance of lead scoring for your business
Explores in depth the concept of lead scoring, an essential marketing technique for optimizing commercial prospecting.
Top 10 of the best Mobile Marketing strategies
Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
11 essential techniques for generating qualified leads
These 11 outbound marketing techniques are always effective for generating leads. They always guarantee you good results.
The 7 best ways to develop a B2B content marketing strategy
Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Optimizing your Lead Nurturing Strategy in Digital Marketing
The lead nurturing strategy is essential for companies moving towards inbound marketing for commercial prospecting.
Make your customer feedback a powerful performance lever
Learn how your customers think to transform them into true ambassadors of your brand.
Develop your Web marketing strategy using the CMS
Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
Business Websites: 7 Tips for Lead Generation
A company's website plays a crucial role in inbound marketing. It allows you to generate commercial contacts and retain existing customers. However, finding new B2B customers is an arduous task. You must make sure that your business's website has the necessary potential ...
GOOGLE Ads: How to create an advertising campaign?
Google Ads allows you to promote your products and services when Internet users search for relevant keywords.
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges that you can turn into opportunities in 2022 to get ahead.
How to create your marketing persona (with an example)
Need to refine your marketing strategy by better defining your marketing persona? Here is the method illustrated with examples for inspiration.
13 Ways to Find Customers for Your Business
Even prosperous businessmen have a common response when asked what is the most difficult aspect of creating a business. They will surely answer: find customers. Often, business leaders have a very limited budget for marketing or advertising. It can really be a ...
The impact of digital on an organization's activities
Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
How will content strategy help your business?
For anyone who owns and manages an online business, where she must sell hundreds, even thousands of products. Quality content is a necessity. When an online entrepreneur is satisfied with the structure of his business, that the conversations that take place are decent but ...
Digital prospecting: 3 promising techniques for a company in 2021
If you are a business and want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to the web marketing that aim to attract visitors to a site. These visitors are then converted into prospects after an action carried out, then ...
Affiliate marketing: how to benefit from it?
Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Retargeting: how to do retargeting?
Sometimes your prospects don't go straight to purchasing. In this case, you will need to retarget them to convert them into customers.
Why have an up-to-date BtoB prospects file for the start of the school year?
It is important that your BtoB prospects file is up to date. Find out how to optimize it to make your campaign successful.
Optimize the conversion of your prospects into customers
Discover the essential strategies to effectively convert your prospects into customers within the framework of Inbound Marketing.
Cold prospecting on LinkedIn – 5 mistakes to avoid with solutions
Some beginner mistakes can literally destroy your entire marketing efforts. Here's how to fix them to guarantee results.
Introduction to Online Lead Generation: Best Practices
Online lead generation has made getting sales and customers more efficient. Discover best practices for your business.
How to generate more sales and profits with lead generation systems?
Lead generation is a strategy to reach potential customers of your business, before they choose their supplier.
Digital marketing: why and how to digitalize your business?
Digitalizing your business seems inevitable at the moment but above all sine qua none for any business.
20 Must-Have Tips for B2B Sellers in 2023
These 20 practical tips help you improve your B2B performance, build strong relationships and generate more sales.
