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here are the essential points for creating a customer file
  • Leads

Here are the essential points for creating a customer file

Customer files are part of the fundamentals of a business. They serve to increase conversion and sales rates.
The Importance of Lead Scoring for your Business
  • Leads

The Importance of lead scoring for your business

Explores in depth the concept of lead scoring, an essential marketing technique for optimizing commercial prospecting.
mobile marketing
  • Prospecting , content strategy , leads , cross canal - omnichannel , social networks

Top 10 of the best Mobile Marketing strategies

Mobile marketing brings together communication methods aimed at users of mobile media such as smartphones.
11 essential techniques for generating qualified leads
  • Leads

11 essential techniques for generating qualified leads

These 11 outbound marketing techniques are always effective for generating leads. They always guarantee you good results.
The 7 best ways to develop a B2B content marketing strategy
  • Prospecting , content strategy , leads , cross canal - omnichannel

The 7 best ways to develop a B2B content marketing strategy

Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Optimizing your Lead Nurturing Strategy in Digital Marketing
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Optimizing your Lead Nurturing Strategy in Digital Marketing

The lead nurturing strategy is essential for companies moving towards inbound marketing for commercial prospecting.
make your customers' comments a powerful performance lever
  • Leads

Make your customer feedback a powerful performance lever

Learn how your customers think to transform them into true ambassadors of your brand.
Develop your Web marketing strategy using the CMS
  • Prospecting , content strategy , leads , Cold Email , Cross Canal - Omnichannel , CRM / PRM

Develop your Web marketing strategy using the CMS

Find out how you can develop your web marketing strategy using the CMS. Practical advice and actionable techniques.
  • Leads

Business websites - 7 tips for the generation of leads

Google Ads logo
  • Prospecting , leads , social networks

GOOGLE Ads: How to create an advertising campaign?

Google Ads allows you to promote your products and services when Internet users search for relevant keywords.
A woman working on e-commerce and digital marketing.
  • Prospecting , leads , Cold Email , Cross Canal - Omnichannel

3 challenges for e-commerce and digital marketing in 2022

3 e-commerce and digital marketing challenges that you can turn into opportunities in 2022 to get ahead.
create your marketing persona with an example
  • Leads

How to create your marketing persona (with an example)

Need to refine your marketing strategy by better defining your marketing persona? Here is the method illustrated with examples for inspiration.
  • Prospecting , leads

13 Ways to Find Customers for Your Business

the impact of digital on the activities of an organization
  • Prospecting , leads , Cold Email , Cross Canal - Omnichannel , Social Networks , CRM / PRM

The impact of digital on an organization's activities

Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
  • Prospecting , content strategy , leads

How will content strategy help your business?

  • Prospecting , leads , Cold Email , social networks

Digital prospecting: 3 promising techniques for a company in 2021

Affiliate marketing: how to benefit from it?
  • Prospecting , content strategy , leads , cross canal - omnichannel , social networks

Affiliate marketing: how to benefit from it?

Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Retargeting: how to do retargeting?
  • Leads

Retargeting: how to do retargeting?

Sometimes your prospects don't go straight to purchasing. In this case, you will need to retarget them to convert them into customers.
Marketers working on a BtoB prospects file
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Why have an up-to-date BtoB prospects file for the start of the school year?

It is important that your BtoB prospects file is up to date. Find out how to optimize it to make your campaign successful.
Optimize the conversion of your prospects into customers
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Optimize the conversion of your prospects into customers

Discover the essential strategies to effectively convert your prospects into customers within the framework of Inbound Marketing.
cold prospecting on linkedin 5 mistakes to avoid with solutions
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Cold prospecting on LinkedIn – 5 mistakes to avoid with solutions

Some beginner mistakes can literally destroy your entire marketing efforts. Here's how to fix them to guarantee results.  
Introduction to Online Lead Generation: Best Practices
  • Leads

Introduction to Online Lead Generation: Best Practices

Online lead generation has made getting sales and customers more efficient. Discover best practices for your business.
How to generate more sales and profits with lead generation systems?
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How to generate more sales and profits with lead generation systems?

Lead generation is a strategy to reach potential customers of your business, before they choose their supplier.
Entrepreneurs discussing
  • Prospecting , content strategy , leads , Cold Email , Cross Canal - Omnichannel , Social Networks

Digital marketing: why and how to digitalize your business?

Digitalizing your business seems inevitable at the moment but above all sine qua none for any business.
20 essential tips for b2b sellers in 2023 2
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20 Must-Have Tips for B2B Sellers in 2023

These 20 practical tips help you improve your B2B performance, build strong relationships and generate more sales.