Factors that influence the B2B purchasing decision
To design an effective B2B marketing strategy, it is essential to consider the specificity of the purchasing decision and factors.
5 prospecting mistakes that prevent you from closing your BtoB sales
Certain errors that often go unnoticed during closing sometimes cause you to lose prospects. Here they are !
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution for increasing a company's turnover. Here is to better understand
Marketing persona: how to define your target in B to B?
The more you know your target, the more relevant your campaign will be. So learn to clearly define your marketing persona.
How to react to refusals from B2B prospects?
Learn how to stay strong in the face of prospect rejection and react positively to it. Here are the essential techniques.
Transform your marketing practices with Demand Generation
Successfully implementing a demand generation strategy allows you to build revenue while strengthening your marketing credibility.
Magileads: when AI puts itself at the service of prospect scoring
You no longer have to do everything by hand. Magileads can help you score your prospects automatically.
Lead generation: mistakes to avoid
Lead generation: common mistakes to avoid during commercial prospecting and practical advice to maximize their effectiveness.
10 mistakes to absolutely avoid in B2B commercial prospecting
In the competitive world of B2B sales prospecting, every interaction counts. Discover the ten most common mistakes to avoid.
How to define a strategy for a VSE and SME?
Key steps to define a strategy adapted to your business, taking into account your resources, your objectives and your market.
5 best practices for B2B commercial prospecting used by experts
These 5 commercial prospecting techniques have proven themselves. They have made several brands and companies in the B2B sector successful.
