Recruitment is vital to the future of a company . Indeed, its prosperity depends not only on the quality of its offers, but also on the competence and performance of its team . The question of recruitment becomes even more strategic when growth is there and talents are in high demand.
Recruitment: a point that has become problematic for many companies
Today, many businesses struggle to find the employees they need. Many of them complain of difficulties linked to recruitment while countless people are unemployed... The mismatch between supply and demand for work partly explains these difficulties. There is also the fact that competition between brands has become increasingly fierce. In addition, since the 2000s, employees' expectations and requirements have evolved significantly. The best talents now expect their future employer to offer them career development opportunities However, this is not always possible within certain companies. In addition, many companies continue to offer unmotivating salaries . So what should we do in such a situation?
HR marketing to optimize recruitment
Faced with companies' difficulties in recruiting, HR departments have had to evolve to no longer only take into account the needs of the company, but also the expectations of their future employees . By not complying with their requirements, HR departments have in fact realized that they risk leaving the best recruits to the competition. Moreover, in recent years, recruiters have shown a lot of inventiveness . Various recruitment methods have thus been invented in order to be able to attract the best candidates within a company.
HR marketing is one of these methods. Currently, it makes it possible to optimize the situation of each recruited employee. It also helps employers retain employees. And you should know that good HR marketing can now make a company a real reference in recruitment. This method can in fact be used to promote it in order to make it known to as many people as possible while making it as attractive as possible to differentiate it from others.
Magileads: an effective talent prospecting tool
As part of HR marketing, human resources must not only communicate with employees internally, but also promote their company's brand during recruitment campaigns. HR managers must write and then distribute their job offer without forgetting to highlight all the advantages of being part of their company. They must also try to identify the profiles most suited to the position and facilitate the integration of new employees.
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It is clear that it is not easy to find the ideal candidate who meets the needs of the company. Indeed, many people may have the required diplomas and titles . But you must also check which applicants are likely to bring real added value to the company. You must also ensure that the candidate who has caught your attention actually has the knowledge, know-how and interpersonal skills required to work with you.
Magileads solution makes it possible to hire qualified personnel through omnichannel communication . This campaign will not only help to highlight your brand to your target candidates, but also to effectively screen their application. The platform therefore allows you to carry out the entire recruitment process more easily. You will find on our platform all the tools dedicated to writing your job offers, disseminating them and communicating easily with candidates .
The all-in-one acquisition platform allows you to streamline tasks which take up too much of your time and energy. Examples include the distribution of advertising messages on social networks or the processing of emails. In addition, you will also be able to quickly evaluate each candidate. You will effectively guide them towards the position best suited to their skills. Brief, you will automate your recruitment campaigns to allow you to interact with as many people as possible and concentrate on the essentials.
Furthermore, Magileads integrates several software programs capable of classifying not only a job seeker. The classification is based on its level of competence and its degree of integration into the recruitment process. By scoring each contact, you are sure to select the most motivated and relevant profiles.
At the same time, you will be able to improve the qualification level of candidates via relevant and targeted advertisements . You will then be able to reach people who really meet your hiring criteria while avoiding wasting time communicating with those who do not have the required profile.
