Marketing automation: Lead Scoring for B2B and B2C

Marketing automation: Lead Scoring for B2B and B2C

What do we mean by lead scoring?

Why use lead scoring?

What is the relationship between lead scoring and marketing automation?

Lead scoring
Marketing automation: Lead Scoring for B2B and B2C 2

How do I assign qualifications to a lead?

What are the behavioral differences between a B2B lead and a B2C lead?

B2B: How much do you NEED? vs. B2C: How much do you WANT?

Different contact forms for B2B and B2C

When does the sales manager take action?

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