Marketing automation: Lead Scoring for B2B and B2C

Marketing automation: Lead Scoring for B2B and B2C

What do we mean by lead scoring?

Why use lead scoring?

What is the relationship between lead scoring and marketing automation?

Lead scoring

How do I assign qualifications to a lead?

What are the behavioral differences between a B2B lead and a B2C lead?

B2B: How much do you NEED? vs. B2C: How much do you WANT?

Different contact forms for B2B and B2C

When does the sales manager take action?

To go further

The importance of content marketing

The importance of content marketing in 2025

How to effectively detect and use style signals =

How to effectively detect and use business signals in 2025

Master business signals in 2025: detect, analyze and use each opportunity to boost your B2B prospecting and increase your conversions.

Rim test on the SEO

Multicanal platform in white label

Multicanal platform in white label

Free email address

Free email address

Private LinkedIn profile: optimize your professional visibility

Private LinkedIn profile: optimize your professional visibility