Mano che la marketing becomes more important, and the richness of the campo sono in increase. Finally, Gartner has announced that the marketing budget for 2021 is reduced from the previous year. In effect, we present only 6.4% of the weight of the user in all the world.
Last year 2022, Julien Rio , AVP International Marketing at RingCentral, has these suggestions to optimize the marketing budget . Naturally, this consiglio is not universally poiché ogni settore e mercato ha le sue sigenze. In any case, you have to take advantage of the financial risk that arises from marketing . Per quest’anno, ecco la “ricetta” che l’esperto propone ai responsabili marketing.
The generation of lead and fundamental sound events
Secondly Julien Rio, the lead generation of Dovrebbe occupied around 40% of the marketing budget during this year . This is the basis of marketing in manufacturing (CA) or mature Sales Qualified Lead (SQL).
To this end, we will optimize your commercial prospecting at the moment and invest in an automatic marketing form like Magileads.
Please note that these events are important and may represent almost 15% of your budget . There is a real problem, all of which is that you participate in the greater risk of the Covid-19 pandemic. Cancellation and attendance of visitors are without reason. However, do not take part in the fact that this occasion is significant and that this is what happens in the world . However, the solution should contribute to a minimum of possible events to limit losses.
A good marketing strategy that doesn't show up in the imagination
Have a good idea of the market you want to improve your customer trust and attract potential customers. Julien suggests that you allocate 10% of the budget to promote your market in various forms. In fact, the aziende does not affect the e-reputation of the social network, including online advertising .
Inoltre, create quality content with a buona SEO potrebbe represents he 5% of your budget. This part is particularly important perched to serve at the end. Please note that the quality of your content is subject to your consent. build the client trust in you. This is a dettaglio che le giovani aziende tendo a trascurare perché and risultati richiedono tempo.
Please pay attention to those around you
Sono necessari anche un buon entourage e buoni rapporti with your environment. Should he rise again? 5% of your budget by writing a variety club and association. Therefore, it is important to allow your dividend practical buone e incontrare customer potential. In this case, you don't have to worry about the club at all interesting the tua squadra and che si adattano have the value of your life.
Optimize team efficiency with instruments
This instrument is also an important factor for the effectiveness of a marketing strategy . Julien Rio reserves 5% of the marketing budget for distribution. The reason why it is more possible for a competitive team to have a low value aggiunto. However, do not lose sight of competitiveness.
Inoltre, dovresti maintainere a margine per le emergenze. For example, 5% of the marketing budget can be used to add to a non-gross segment.
Meta-title: Marketing budget: a way to optimize for the year 2022
Meta description: The marketing budget is small and comprehensive. You will not be able to see it yet. This is what we recommend to do in practice for 2022.
