Need to form partnerships to increase your visibility , attract new customers or enrich your offer ? Identifying, contacting, convincing (and following up if necessary) the right people is a process that can be long. Especially if you do it manually and on a case-by-case basis.
Few companies have the reflex to automate their partner acquisition and retention activity. As with customer prospecting , however, there are optimization levers to free up your time.
Here's how a marketing automation solution can actually help you.
Why automate the tasks required for the development of your network?
It goes without saying that to develop your network , you will need to find new partners. However, as mentioned above, this can be very time-consuming. Indeed, after choosing companies, you will need to identify and then contact the right people in order to offer them your offer. At this stage, you will therefore need to write several emails . In the event of a favorable response, you will also have to respond to your messages or, if necessary, follow up.
Have you chosen to contact more than a hundred companies to develop your network of partners? So imagine all the work you will have to do...
By opting for a marketing automation , things will be much simpler for you. More importantly, they will go faster. Indeed, such a tool will allow you to automate your work (searching for contacts, sending your emails, setting up a scenario or workflow, etc.). This will save you valuable time . This way, you can focus on things that are much more important than sending emails, such as personalizing your messages . And as you know, the more time you devote to personalizing your exchanges with your targets, the more likely you are to obtain positive responses from them.
Also note that with a good automation tool, you will be able to more easily maintain your relationships with your new partners. Your automation tool will allow you to schedule sending messages (report, meeting request, etc.) at specific times, for example. In short, it will help you establish regular communication and interactions with your new allies, enough to establish a lasting relationship of trust with them.
The functionalities of a marketing automation tool
To automate some of your tasks, a marketing automation tool can have several features, as is the case with Magileads .
On our platform, here are the features you can use to expand your network of partners
Prospect targeting
Thanks to it, you will be able to and quickly target a large number of companies. You can select them according to their size, their turnover, or their sector of activity. This feature will also allow you to speak directly to the right people. To do this, you will only have to sort them according to their position for example or other criteria.
The distribution of omnichannel campaigns
You certainly know that today, companies do not communicate on a single channel. Some prospects might be more responsive on one channel over another. With Magileads, a feature allows you to program omnichannel campaigns : Email, SMS, VMS and social networks. This option maximizes your chances of reaching your target.
Creating scenarios
So that you can have hyper-personalized interactions with your targets based on their behavior, Magileads also offers you a functionality for setting up scenarios or workflows . On our platform, you will be able to create different scenarios where, depending on a factor (positive response, negative response, lack of response), actions (sending additional information on your partnership project, emails restart) will be triggered automatically.
A complete dashboard
Need to measure the effectiveness of your partnership campaigns so that you can improve them later? The dashboard allows you to know the rate of openings of your emails, that of clicks or even responses. Thanks to it, you will also be able to carry out more in-depth statistical analyzes to know the number of openings of your emails per hour, for example. lead scoring system also allows you to have an instant snapshot of the level of engagement of your entire base.
A dynamic contact base
Magileads provides you with a dynamic database of 20 million BtoB contacts. This database is updated daily to guarantee the freshness of your data and the performance of your targeting strategy.
The importance of not automating everything
By automating some of your tasks, you will gain time and efficiency. Be careful though. Automating everything will not be enough to achieve your goals. For a winning partnership strategy, it will always be best to combine the use of your marketing automation tool with other levers. Examples of these include:
- Membership in professional networks in your sector;
- Your presence at trade shows and/or conferences ;
- Implementing marketing actions to promote your business: webinars, conferences, podcasts, etc.;
- The development of your personal branding on social networks, as a manager.
Like the strategiesInbound Marketing for your customers, these actions allow you to naturally attract partners to you.
Note that after a period of “all digital” linked to the health crisis, many decision-makers feel the need for “real” meetings. To get closer to your targets and make yourself known, create opportunities to interact face to face with them!
Would you like to know the features of the Magileads platform to help you develop your partner network?
