
Position 0 on Google: how to reach it quickly
Have you ever heard of position 0 on Google ? If not, no worries! This article deals with this subject. For 5 years, the Internet giant has updated its SERP (Search Engine Result Page) by adding a new position above the first, that of the zero position. Companies and e-merchants are increasingly interested in it in order to increase traffic to their sites . Here is everything you need to know about the subtleties of position 0 and good practices to obtain it in a very short time.
But by the way, what is position 0 on Google?
In simple terms, position 0 on Google is the first result that appears on a serp page on Google . It is above the first position without being a paying result. Indeed, it is displayed above a flotation line in front of all the natural results, hence the name "zero position".
Concretely, it is a direct response or a short and simple response to a request for a surfer. It is called "featured snippet" in English . Which means literally in French, "the star extract" . Compared to the other results, the text extract on position 0 on Google is much longer, almost a paragraph. Generally, it corresponds to optimized and well positioned content on Google , one of the first 10.
The zero position therefore represents the SEO referencing saint . But, it is displayed differently on the SERP according to the different requests.
The different forms of display of the zero position

The classic text represents around 82% of position 0 on Google . Accompanied by an image, the display is presented with an extract containing the keywords. Most often, it is a definition . But position 0 on Google appears more in a way. Google’s goal is indeed to best respond to requests. Thus, she can offer a tutorial video to answer a question. For example, "How to install a ceiling lamp?" »»
Then it is quite common to see flea lists This type of extract represents in total 11% of featured snippet . The information is presented online or is presented as steps to be carried out. The example of the most concrete request is that of a top list . For example, "Top 10 films to see in 2025" .
Finally, there are tables that represent around 7% of positions 0 . They generally display pricing grids or a comparison of several products. Obviously, so that Google displays this type of position 0 on Google, internet users must contain specific keywords: price , comparison, best product, etc.
Good reasons to covet this position
Internet users' habits on search engines, especially Google, are no longer a secret. They favor the first positions , but above all the first. And since position 0 on Google is above all, it goes without saying that companies have every interest in coveting this place. There are many advantages: there are many:
- acquisition of quality organic traffic,
- improvement of e-notoriety,
- increased visibility.
At the same time, it is possible to increase your sales or the number of subscribers to your newsletter . The most incredible with position 0 on Google is that Google chooses the results to be displayed organically . In other words, it is quite possible to reach this position for free by making some optimizations . The whole thing is to understand how Google judges an eligible content for the zero position .
Reaching position 0: actions to take

Before knowing the actions to take to climb to the top of a Google SERP, you need to understand how the algorithm selects content . You must already meet a few criteria to hope to have a chance. Indeed, the page must be among the first 10 positions , that is to say on the first page of Google. Then, the subject must answer a question directly. Then, the text or content must be well structured and easy to read both for Internet users and for the algorithm in question. As a result, the actions to be implemented concern the content more than the container or the site itself.
On-Site Optimization
The long way to access the SEO referencing grail begins with an on-page or on-site . In this sense, we must work on the different tags, namely the Meta Title, the descriptions, all HN (H1, H2, H3, etc.) We should not omit the Alt tags from images. Indeed, it is interesting to add relevant keywords in the descriptions .
Give clear answers
To be displayed in position 0 on Google, there is nothing better than to clearly answer a question . This is the kind of content that Google appreciates the most. But you must give answers to several typologies of questions to bait the search engine . The ideal would be to have several answers in the same content. The questions will be put on H2 or H3 .
Add the right keywords and adopt a good writing style
It is clear that to have a good positioning on Google, you must already know the keywords most used by Internet users . It is important to add the most relevant without overoptimizing content. The most difficult is to integrate them naturally while giving a direct response.
To do this, there is no better than the inverted pyramid . Google 's reading algorithms will greatly appreciate if important information is in the first 150 words . Furthermore, you must also offer different types of content to hope to be displayed on position 0.
In summary, reaching position 0 is not an easy feat, it takes time and strategies. But it is not an unattainable goal either, quite the contrary. However, one detail must be highlighted about the zero position. The latter can encourage the “Zero click” trend. And for good reason, if the answer you give is too explicit, Internet users may not click on the link for more information. So it’s up to you to play well with words to invite them to click.
🗣 User testimonials on position 0 on Google (field experiences)
1. Léa B., SEO independent consultant
"By structuring my content with specific questions and answers and using tags<h2> For each targeted question, I saw two of my items appear in position 0 in less than 3 weeks. This has doubled the click rate (CTR) on these additional pages in netlinking. »»
2. Mathieu D., founder of a blog on natural health
"I went to featured snippet on the request " How to make an intermittent fasting? " After reformulated my paragraphs in 40-50 light words . Traffic on this page jumped 180 % overnight. »»
3. Julie R., e-merchant in the interior decor
"By adding a structured FAQ at the bottom of each product sheet with Schema.org tags, I got several snippets for questions like " How to hang a painting without piercing? " . Very effective for local SEO. »»
4. B2B specialized web agency
"By testing different formats (tables, lists, short definitions) and by monitoring the recoverable snippets via Semrush, we have managed to position our customers in position 0 on competitive keywords with limited budget. »»
🎓 SEO expert opinion and data on position 0 on Google
1. Brian Dean (Backlinko)
“Google favors concise responses, directly in the form of a list, definition or table. 40-50 words is the ideal size to appear in the featured snippets. »»
2. Semrush (study 2023)
“The contents that appear in position 0 on Google are 2 times more likely to have a well -structured layout (H2/H3 titles, Bullet Points) that those who are not there. »»
3. Ahrefs (study on 2 million snippets)
“99.58 % of featured snippets come from pages which are already in the top 10 of organic results. On-page optimization therefore plays a more decisive role than authority alone. »»
4. Marie Haynes, SEO & Google Quality Rater Guidelines expert
“The research intention is key. If your content does not exactly to what the user is looking for, Google will prefer a more specific competitor, even if your content is better written. »»