Creating an effective B2B prospecting list is crucial for any business looking to grow its customer portfolio.
Thanks to Magileads, a powerful lead management tool with an integrated database of more than 20 million prospects, this task can be greatly facilitated.
Magileads is a platform dedicated to commercial prospecting and marketing automation. Among its many features is a B2B database containing more than 20 million qualified contacts.
This data includes information on companies and decision-makers across various industries, allowing salespeople to precisely target the most relevant prospects.
The Magileads prospect database offers enriched information on each contact, such as industry, company size, turnover, as well as direct contact details (business emails, telephone numbers).
Using this database allows you to save time and maximize your chances of conversion by contacting already qualified leads.
Steps to Create an Effective Prospecting List with Magileads
1 – Define your customer persona
The first step in all prospecting campaign is to clearly define your target. A customer persona is a detailed profile of your ideal customer. It includes elements such as:
- Sector of activity : What sectors do you want to target? For example, IT, finance, health, etc.
- Company size : Do you prefer to work with SMEs, mid-sized companies or large companies?
- Contact position : Do you want to speak to purchasing managers, marketing directors, or even CEOs?
- Geographic Location : Do you want to target businesses in a specific region, country, or internationally?
Once you have clearly defined your customer persona, Magileads allows you to filter prospects based on these criteria.
2 – Use Magileads advanced filters
Magileads offers advanced filters that allow you to segment prospects according to very specific criteria, such as:
- Size of the company (number of employees, turnover),
- Activity area,
- Geographical location,
- Company seniority,
- Contact position and responsibility.
These filters are essential to narrow down your search and focus only on the prospects most relevant to your offer. For example, if you sell software solutions to technology companies with more than 100 employees, you can use these filters to get a targeted list with just a few clicks.
READ ALSO: Here's how to create an ultra-refined prospecting list adapted to your industry
3 – Enriching your prospects’ data
Once your list is filtered, it is important to verify and enrich the data. The Magileads platform offers automatic enrichment features, allowing you to obtain the latest information available on your prospects. This information includes:
- Professional emails and telephone numbers,
- Information on the company's recent activity,
- Presence on social networks.
Data enrichment ensures your information is always up to date, increasing your chances of getting a positive response when initiating contact.
4 – Segmentation for targeted campaigns
With Magileads, you can segment your lists according to specific criteria to launch personalized prospecting campaigns. For example, you could create segments based on:
- Centers of interest : depending on the needs or behaviors detected by companies,
- The life cycle : targeting companies in rapid growth or in the digital transformation phase,
- The sector of activity : adapt your messages according to the specificities of each sector.
Segmentation allows you to personalize your prospecting messages, which significantly improves prospect engagement rates.
5 – Automation of prospecting
Magileads integrates automation features that make it easier to manage and monitor your campaigns. Once your segments are defined, you can automate the sending of emails, messages on LinkedIn, or even SMS campaigns. This approach saves time while ensuring regularity in your reminders.
Thanks to automation, you can program personalized scenarios based on the responses obtained, ensuring effective follow-up. Magileads also allows you to integrate tools like Zapier to synchronize your data with other platforms and CRMs.
The advantages of using Magileads for your prospecting
↗️ Discover in video how Magileads can take your agency to the next level:
1 – Considerable time saving
Thanks to its vast database and advanced filters, Magileads allows you to quickly find prospects matching your target, without having to manually search for each contact.
2 – Qualified prospects
The Magileads database is regularly updated, ensuring reliable and relevant information. This gives you access to already qualified prospects, which increases your chances of conversion.
3 – Advanced personalization and segmentation
Magileads allows you to create tailor-made prospecting lists, adapted to the specific needs of each campaign.
4 – Automation of repetitive tasks
L'campaign automation prospecting allows you to stay in touch with your prospects without constant manual effort. You can track performance and adjust campaigns in real time.
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Magileads is prospecting automation software that allows you to easily manage all the complex aspects of your marketing processes.
Test Magileads for free in 14 days. Click here.
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