Have you ever felt overwhelmed by data from different channels (apps, website, customer service requests, emails, mobile voice calls, search history, etc.)? Consolidating and updating all of this data is virtually impossible without the use of AI.
There are now powerful tools to personalize customer experiences and ensure better customer loyalty.
Through in-depth analysis of historical and current customer data, AI enables you to make real-time decisions , delivering a unique and memorable customer experience.
A recent IBM report revealed that 50% of brands surveyed are already using AI to quickly access information, automate campaigns and optimize interactions with their customers.
But actually, what is AI-based marketing?
But what exactly is AI-driven marketing? It is an approach that uses artificial intelligence to make automated decisions based on data analysis and observation of economic trends.
By gathering information about your customers across different channels, you can use machine learning to continually improve and anticipate your customers' needs . So you can offer them personalized product recommendations, purchase shipping information, or other tailored interactions, in real time.
It's a fact, AI is booming. The percentage of marketers using AI increased from 29% in 2018 to 84% in 2020 , according to Salesforce. Additionally, global investments in AI are expected to exceed $340 billion by the end of 2021 , according to IDC forecasts. In other words, brands are seriously investing in improving the customer experience using AI.
So how can we strengthen customer loyalty using AI?
By automating the management of data from multiple channels, you can deliver personalized interactions without human intervention. Baidhurya Mani, CEO and founder of SellCoursesOnline, attests to the power of this automation, which has allowed his brand to focus more on customer experience rather than traditional marketing. Result: increased loyalty thanks to a tailor-made customer experience .
“I found that 63% of our sales last year came from repeat buyers, and so we allocated a portion of those sales to focus on customer experience rather than marketing. »
Saving time and money for eternity
AI also has the power to accurately predict consumer trends by analyzing purchase history, reviews, searches and more. Stephen Light, CMO and co-owner of Nolah Mattress, points out that this allows you to identify needs and offer them exactly what they want. This accurate prediction will significantly improve the effectiveness of your marketing campaigns.
“AI technology can save you the immense work of sifting through the history of every existing customer to discover their preferences, meaning you only need to act on the data you have. it provides you. Saving time and money for eternity. »
For her part, Chelsea Cohen, co-founder of SoStocked, highlights the importance of segmented email marketing to encourage repeat purchases through personalized post-order journeys.
SEE ALSO: How to improve B2B customer loyalty through newsletters?
A deep understanding of your customers
By using this technology intelligently, you can automatically keep customer data up to date, anticipate their needs and offer relevant, personalized recommendations . With a consistent, convenient and tailored experience across all channels, you will create a strong emotional connection with them, which will increase their loyalty and satisfaction.
“AI makes automated personalization more compelling and increases conversion rates. By understanding your customers’ shopping habits and motivations, you can provide them with a more personalized, personal experience that will keep them coming back to your site again and again.”
Ouriel Lemmel, CEO and founder of Winit
AI also makes it possible to gain a deep understanding of your customers’ preferences and purchasing behaviors. By analyzing demographic and behavioral data , you can offer them unique experiences tailored to their individual needs. No more impersonal mass marketing, make way for tailor-made offers that meet their specific desires.
A promising future for AI in marketing
By now, most marketing are convinced of the importance of AI in improving customer experience. According to a report, 70% believe their industry is ready to adopt AI, while 75% predict AI will play a key role in the future of their brands.
And that's understandable, because 57% of marketers recognize that meeting customer expectations for personalized experiences is their primary motivation for adopting AI .
PS: If you want to automate your marketing processes from A to Z, there is Magileads.
L'artificial intelligence (AI) and machine learning are valuable assets for marketers. When used appropriately, AI is capable of automatically keep data up to date without human intervention, to predict consumer trends and behaviors, and to offer relevant and personalized recommendations to customers. This approach creates a consistent, convenient and tailored experience across all channels, which establishes an emotional connection between the customer and the brand, improving loyalty customers.
SOURCE : CMSWIRE
