How to create your marketing persona (with an example)
Need to refine your marketing strategy by better defining your marketing persona? Here is the method illustrated with examples for inspiration.
Understand and master market segmentation in B2B marketing
You must understand and master the market segmentation strategy to ensure the success of your B2B marketing campaign.
Why is Influencer Marketing an essential strategy in 2024?
Here are the 7 reasons why Influencer Marketing is essential in 2024. These points will give you ideas for new tactics.
Digital marketing: the differentiation strategy
Do you want to adopt differentiation marketing for your business? Here's how to do it.
Affiliate marketing: how to benefit from it?
Affiliate marketing involves paying third parties, called “affiliates”. Here are some details to better understand.
Magileads V3.0: Centralize your sales and marketing campaigns
Find out how to centralize your sales and marketing campaigns in Magileads V3.0 prospecting automation software.
Why and how to implement a gamification marketing strategy?
Gamification is a digital marketing strategy that is currently booming in businesses.
Magileads V3: A new era for lead generation and B2B marketing
Magileads V3 offers a set of powerful and innovative features to help businesses convert more leads automatically.
B2B trends: 6 tips for your marketing success in 2024
Here are the B2B marketing trends to follow in 2024, with 6 tips to anticipate these changes and better position yourself in the market.
11 steps to follow to migrate to a new Marketing Automation tool
If you're considering migrating to a new marketing automation tool, here are 11 key steps to consider first.
VMS: an effective marketing strategy to acquire customers
Opting for Voice Message Service or VMS is a wise decision for successful digital prospecting.
Bank marketing and new technologies
The banking marketing sector is not left behind in the face of the advent of digital technology. Here are the new challenges!
