The 10 best email marketing tools for prospecting in 2024

The 10 best emailing tools for prospecting in 2024, Tool for sending prospecting emails

Emailing plays a crucial role in modern prospecting. It allows businesses to reach new customers and generate leads. In 2024, email marketing tools have evolved to offer advanced features and better integration. You can get a return on investment of up to 32€ for each euro spent. Magileads stands out as the best tool for sending prospecting emails thanks to its multi-channel capability. This guide will help you choose the tool best suited to your needs to maximize your results.

Criteria for selecting emailing tools for a prospecting mailing campaign

Ease of use

When choosing an email marketing tool, ease of use should be a priority. An intuitive user interface lets you navigate easily and run your campaigns hassle-free. For example, Mailchimp is known for its user-friendly interface that simplifies the creation and management of emails.

User interface

A well-designed user interface helps you save time. It should be clear and organized, with easily accessible options. You should be able to create campaigns, manage contact lists and analyze the results without difficulty.

Integration with other tools

Integration with other tools is essential to maximize the effectiveness of your campaigns. You can connect your emailing tool to CRM platforms, analysis tools or social networks. This allows you to centralize your data and improve the coordination of your marketing efforts.

Advanced Features

Advanced features set modern email marketing tools apart. They offer you automation and personalization possibilities that increase the effectiveness of your campaigns.

Automating

Automation allows you to plan and execute campaigns without constant manual intervention. You can set up automatic sends based on user behavior, like registrations or purchases. Magileads, Blowgun And Mailchimp offer robust automation options that make managing your campaigns easier.

Personalization

Personalization improves recipient engagement. You can adapt email content based on user preferences and behaviors. This increases open and click-through rates because messages are more relevant to each recipient.

Why is ease of use crucial for campaign effectiveness?

1. Saving time and productivity
An intuitive interface saves valuable time by eliminating technical obstacles. For example, the drag-and-drop editor allows anyone to create an attractive email without the need for coding skills. This speeds up campaign creation and improves marketing team productivity.

2. Reduction of human errors
A clear and well-designed interface helps limit common errors, such as forgetting a link or sending the wrong version of the email. Simplifying campaign management, such as that enabled by tools like Mailchimp or ActiveTrail , ensures consistent quality in mailings and improves the consistency of messages sent to your prospects.

3. Acceleration of the learning curve
The learning curve for an intuitive email marketing tool is much shorter. For example, a user can start creating professional emails from the first use, without the need for in-depth training, allowing rapid adoption of the tool by the entire team. Interfaces like those from Brevo or Magileads are ideal for marketing teams with diverse profiles (even non-technical people) who want to focus on campaign effectiveness.

Cost and value for money of Prospecting Email Sending Tool

Cost is a determining factor in choosing an emailing tool. You need to evaluate the value for money to make sure the tool meets your needs without breaking your budget.

Pricing Models

Email marketing tools offer different pricing models. Some charge per number of emails sent, others per number of contacts. You should choose a model that fits your shipping volume and budget.

Free vs Paid Options

Many tools offer free versions with limited functionality. These options may be suitable for small businesses or beginners. However, paid versions usually offer advanced features and improved customer support. Magileads , for example, stands out for its ability to build its global B2B contact base, its multi-channel capability, as well as an integrated CRM, making it a wise choice for those looking for a complete and effective tool.

List of the 10 best tools for sending cold mailing prospecting emails

Tool 1: Magileads Free Plan with AI

Magileads stands out as the best tool for sending prospecting emails thanks to its multi-channel capability and the integration of all prospecting tools such as a global database, ABM, Linkedin scraping and Google Map… You can automate your campaigns by email, SMS, LinkedIn and even retargeting Ads. This platform offers a complete solution to manage your prospects effectively.

Main features

• Access to a rich database of LinkedIn contacts.

• Content automation and real-time lead analysis.

• Integration of CRM software for centralized management.

• Accessibility of files for all employees concerned.

Advantages and disadvantages

• Advantages : Omnichannel solution, advanced automation, integration of all prospecting tools and a CRM.

• Cons : May require a little getting used to for new users.

Tool 2: ActiveTrail Free Plan

ActiveTrail is a robust alternative, ideal for businesses looking for a multi-channel solution with advanced marketing automation. Its efficient email editor and attractive prices make it a wise choice.

Main features

• Intuitive “drag and drop” interface for easy use.

• Deliverability rate close to 100%.

• Personalized and responsive support.

Advantages and disadvantages

• Advantages : Ease of use, high deliverability rate, responsive customer support.

• Cons : Some advanced features may require a paid subscription.

Tool 3: Brevo Free Plan (Sendinblue Emails)

Brevo , formerly known as Sendinblue , is known for its versatility. It offers a wide range of features suitable for various prospecting needs.

Main features

• Campaign automation and advanced segmentation.

• Easy integration with other marketing tools.

• Extensive customization options.

Advantages and disadvantages

• Advantages : Versatility, easy integration, advanced customization.

• Cons : Can be complex for beginners without prior experience.

Tool 4: Zendesk

Zendesk: stands out in the field of emailing. This prospecting email sending tool is designed to improve engagement with unique features.

Main features

• Advanced personalization : Zendesk allows you to personalize each email with dynamic images and embedded videos.

• Sequence Automation : You can create automated email sequences to follow up with your prospects effectively.

• Performance Tracking : The tool offers detailed analytics to evaluate the effectiveness of your campaigns.

Advantages and disadvantages

• Benefits : Innovative personalization, sequence automation, in-depth analytics.

• Cons : May require a learning curve to master all features.

Tool 5: Sarbacane Emails Free Plan

Blowgun is recognized as a complete prospecting tool. It offers a wide range of features to optimize your email campaigns.

Main features

• Intuitive Editor : Create engaging emails without technical skills with an easy-to-use editor.

• Advanced Automation : Plan and run automated campaigns based on user behavior.

• CRM integration : Connect Sarbacane to your CRM for centralized contact management.

Advantages and disadvantages

• Advantages : User-friendly interface, powerful automation, CRM integration.

• Cons : Some advanced features may require a paid subscription.

Tool 6: MailChimp Cold Email Free Plan

MailChimp is one of the most popular prospecting email sending tools. It is particularly appreciated for its ability to convert visitors into customers.

Main features

• User-friendly interface : MailChimp offers a simple interface that makes it easy to create and manage campaigns.

• Advanced segmentation : Segment your contact lists to send targeted messages.

• Detailed reports : Access comprehensive reports to analyze the performance of your campaigns.

Advantages and disadvantages

• Advantages : Ease of use, effective segmentation, detailed reporting.

• Cons : Advanced features can be expensive for small businesses.

Tool 7: ActiveCampaign Free Plan

ActiveCampaign is a prospecting email sending tool that stands out for its advanced automation and personalization features. It is ideal for businesses looking to optimize their marketing campaigns.

Main features

• Advanced automation : Set up automated email sequences based on user behavior.

• Precise segmentation : Target your audiences with personalized messages.

• CRM Integration : Easily connect with other tools for centralized management.

Advantages and disadvantages

• Advantages : Powerful automation, efficient segmentation, smooth integration.

• Cons : Can be complex for novice users.

Tool 8: Free Email Benchmark Plan

Benchmark Email offers a simple and effective solution for email campaigns. It is particularly suitable for small and medium-sized businesses.

Main features

• Intuitive interface : Create campaigns easily with a drag-and-drop editor.

• Detailed reports : Analyze your email performance with comprehensive statistics.

• Personalization options : Adapt your messages for each segment of your audience.

Advantages and disadvantages

• Benefits : Ease of use, detailed reporting, flexible customization.

• Cons : Limited functionality for large businesses.

Tool 9: Mailjet Free Plan

Mailjet is a prospecting email sending tool recognized for its flexibility and real-time collaboration capabilities.

Main features

• Real-time collaboration : Work as a team on your campaigns with built-in collaboration tools.

• Powerful API : Integrate Mailjet easily with your existing systems.

• Advanced personalization : Create dynamic emails tailored to each recipient.

Advantages and disadvantages

• Benefits : Effective collaboration, API integration, advanced customization.

• Disadvantages : May require technical skills to maximize its potential.

Tool 10: GetResponse Free Plan

GetResponse is a email sending tool prospecting which stands out for its versatility and its advanced features. It is ideal for businesses looking to optimize their marketing campaigns with powerful and intuitive tools.

Main features

• Campaign Automation : Set up automated email sequences to engage with your prospects effectively.

• Integrated Webinars : Host webinars directly from the platform to engage your audience.

• Landing Page Builder : Create engaging landing pages to convert your visitors into customers.

• Advanced segmentation : Target your contacts with personalized messages based on their behavior and preferences.

Advantages and disadvantages

• Benefits :

  • Complete automation campaigns.

  • Easy integration with other marketing tools.

  • Intuitive authoring tools for landing pages and webinars.

• Disadvantages :

  • Can be complex for first-time users.

  • Some advanced features require a paid subscription.

GetResponse offers a complete solution for email prospecting, but Magileads remains the best choice thanks to its multi-channel capability, allowing you to automate the prospecting processes by email, SMS, LinkedIn and retargeting Ads.

Comparison of cold emailing tools

Comparison table – Cold Email tool

To help you choose the emailing tool best suited to your needs, here is a feature comparison table and prices of the different tools presented.

Features

1. Magileads : Offers a complete multi-channel solution with automation of campaigns by email, SMS, LinkedIn and retargeting Ads. CRM integration and real-time lead analysis.

2. ActiveTrail : Offers a powerful email editor, advanced marketing automation and personalized support.

3. Brevo (Sendinblue) : Versatile with campaign automation, advanced segmentation and easy integration with other tools.

4. Zendesk : Specialized in emailing with advanced personalization and sequence automation.

5. Sarbacane : Complete tool with chat, marketing automation, SMS marketing, and creation of landing pages. Offers advanced features like A/B testing and predictive sending.

6. MailChimp : Known for its ease of use, advanced segmentation and detailed reporting.

7. ActiveCampaign : Advanced automation, precise segmentation and CRM integration.

8. Email Benchmark : Intuitive interface with flexible customization and detailed reporting.

9. Mailjet : Real-time collaboration, powerful API and advanced customization.

10. GetResponse : Campaign automation, integrated webinars and landing page builder.

Pricing

• Magileads : Offers unique pricing options ''All inclusive'' without options adapted to multichannel needs.

• ActiveTrail : Attractive prices with certain features requiring a paid subscription.

• Brevo (Sendinblue) : Offers free and paid options depending on the features.

• Zendesk : Pricing based on advanced customization features.

• Sarbacane : Varied pricing models with advanced paid options.

• MailChimp : Free for basic features, but advanced options can be expensive.

• ActiveCampaign : Pricing based on automation and personalization features.

• Benchmark Email : Prices adapted to small and medium-sized businesses.

• Mailjet : Flexible pricing with options for large businesses.

• GetResponse : Offers paid subscriptions for advanced features.

Scores and reviews

Ease of use

1. MailChimp : Renowned for its user-friendly interface and ease of use.

2. Benchmark Email : Offers an intuitive interface with a drag-and-drop editor.

3. ActiveTrail : Ease of use thanks to its intuitive “drag and drop” interface.

4. Sarbacane : Intuitive interface with extensive support to optimize use.

Customer satisfaction

• Magileads : Appreciated for its multi-channel capability and efficiency in lead management.

• ActiveTrail : Users praise its high deliverability rate and responsive customer support.

• Brevo (Sendinblue) : Customers appreciate its versatility and easy integration.

• Zendesk : Users value its innovative personalization and in-depth analytics.

• Blowgun : Highly appreciated for its features advances and tailor-made support.

In conclusion, Magileads stands out as the best tool for sending prospecting emails thanks to its multi-channel capability, offering a complete solution to maximize your prospecting results.

Comparison of tools: Summary table of features

Conclusion: Magileads, the complete prospecting email sending tool to maximize your results

In 2024, Magileads remains the optimal choice for companies looking to automate and personalize their prospecting campaigns across multiple channels. Thanks to its multi-channel approach, integrated CRM, and advanced analytics capabilities, Magileads outperforms its competitors in the management and optimization of prospecting campaigns.

Practical advice :

• For small businesses : Choose a simple and affordable tool like Magileads or Benchmark Email to effectively manage your campaigns.

• For large businesses : Opt for more comprehensive, multi-channel tools like Magileads or ActiveCampaign , which offer great flexibility and centralized lead management.

In summary, emailing remains a pillar of prospecting. Choose the tool that fits your specific needs and don't forget to test different solutions before making your final choice. This will maximize your chances of success.

Recommendations and advice – The best tools for Emails

Choose the tool that suits your needs

Selecting the right email marketing tool depends on the size of your business and your specific goals. Here are some tips to guide you.

For small businesses

1. Simplicity and cost : Opt for an easy-to-use tool with good value for money. Benchmark Email and Brevo offer intuitive interfaces and free options that are ideal for small organizations.

2. Essential features : Make sure the tool offers the necessary basic features, like customization and simple automation. This will allow you to effectively manage your campaigns without unnecessary complexity.

For large companies

1. Advanced features : Large businesses benefit from tools like ActiveCampaign and Magileads . These platforms offer advanced segmentation and automation options, ideal for large-scale campaigns.

2. CRM integration : Choose a tool like Magileads that easily integrates with your CRM. This will allow you to follow the customer journey smoothly and optimize your marketing strategies.

Tips for optimizing use

To get the most out of your emailing tool, follow these recommendations.

Best practices

• Personalization : Adapt your messages to each segment of your audience. Use available data to make your emails more relevant and engaging.

• Automation : Set up automation scenarios to interact with your prospects at the right time. Mailjet and Magileads offer effective solutions to automate your campaigns.

• Performance Analysis : Regularly evaluate the results of your campaigns. Use the detailed reports to adjust your strategies and improve your conversion rates.

Mistakes to avoid

• Sending too many emails : Avoid overwhelming your contacts with frequent messages. This can lead to unsubscribes and damage your reputation.

• Ignoring A/B Testing : Don’t overlook the importance of A/B testing. They help you identify what works best for your audience and optimize your campaigns.

In conclusion, choosing the right email marketing tool and using it effectively can transform your prospecting efforts. Magileads stands out as the best choice thanks to its multi-channel capability, allowing you to automate and personalize your campaigns to maximize your results.

In summary, choosing the right emailing tool is crucial to optimizing your prospecting campaigns. Each tool has unique benefits, but Magileads stands out for its multi-channel capability, allowing you to automate your processes via email, SMS, LinkedIn and retargeting Ads.

Testing several options will help you identify which one best meets your needs specific. Don’t hesitate to explore these tools to maximize your results and improve your marketing strategy.

See also for a good prospecting email

Essential tips for successful B2B prospecting

B2B approach via Email or LinkedIn

Comprehensive Manual of Business Prospecting 2024

Tips for Automated Prospecting with Magileads

The 15 Sales Tools for a Transformed Strategy