In a successful email, it's not just the message that counts. Whatever the purpose of your email, there are different things to consider. The presentation, the style of approach and of course the typography are all major elements to take into account.
Fonts are very important in emails. A good font choice can make or break the coherence and effectiveness of your message . There are some fonts to avoid, while others will make you look sharp . Some policies are more suited to certain industries and professions.
Every email campaign requires different needs, and there are so many font types to choose from. To get inspiration from the latest fonts , check out our list of 10 best fonts for your email marketing campaign that will get you noticed. Choose one of them and make sure your email marketing campaign is on point!
What does email typography represent?
A simple connoisseur will surely say that only the message counts in the content of an email. powerful message without an adequate presentation will not be effective. Let's say target may receive more than 200 emails per day, what are you going to do to make your email stand out from the 199 others? What will you do to avoid trash or spam ? It won't be a piece of cake! However, there are tips to maximize the performance of your emails. First of all, you need to think about choosing a secure policy that meets your ambitions. To do this, there are three basic rules that you absolutely must apply:
- Readability: ensure that all characters are sufficiently visible, clear and perceptible. You can't expect a good open rate with unreadable text. Often, regular fonts are considered the most readable.
- Clarity: use a font that doesn't confuse people when they read your text. Also avoid fonts with very thin lines, those with wider lines are much better. Spacing should be at least 1.15 lines.
- Originality: the font must be adapted to the visual identity of your company. If it is, for example, a technology company, you should prefer modern and recent fonts over a rustic or too formal font.
Using the right fonts can improve your open rate and conversion rate . People only look at an email for a very short period of time. If you don't grab their attention at first glance, it just means your message doesn't have enough impact . In addition to the font, the size, shape, color and spacing of the characters are also decisive.
Top 10 secure fonts for your emails
Now that you know how to choose the best font , let's see which are the best for emails . Using one of these fonts will allow your message to display correctly in inboxes as desired.
1 – Arial
It is probably one of the most famous typefaces It was designed in 1982 by Patricia Saunders and Robin Nicholas of the company Monotype Imaging . Originally intended for use on printers , it is now one of the best fonts available.
2 – Verdana
Developed in 1996 by Matthew Carter for Microsoft, Verdana sans serif font . It is one of the most visible fonts on screen . It has large characters and wide spacing between each character for better distinction of your text. This font looks even better on lower resolution screens. It can also be used as the default font in a newsletter designed using the Sendinblue .
3 – Helvetica
It is one of the most famous and widely used fonts Belonging to the sans serif , it is characterized by rounded letters and large capitals . clear characters that greatly simplify its reading. If you are a graphic designer or typographer , this is the ideal font for you.
4 – Time New Roman
This very classic doesn't even need any introduction. It is often used as the default font in various word processing on the web. It first appeared in 1932 in a British newspaper “The Times” . Since then, its popularity has never waned over the years. On Windows operating systems, it is the default font for web pages on almost all browsers .
5 – Tahoma
sans serif font built into Windows operating systems . It is characterized by narrower letters and tighter spacing between characters. But it was also designed for better on-screen display . It is one of the few fonts that remains clearly visible and clear even at a smaller size . Like the Verdana, it was also originally designed by Matthew Carter.
6 – Georgia
Georgia is also a sans serif created by Matthew Carter in 1993. It is characterized by a legible and elegant appearance, well-spaced letters and character patterns that make them distinct . classic font of choice if you want a classy font that stands out from the rest.
7 – Lucida
As the name suggests, Lucida clear , easy-to-read text font . The letters are spaced further apart than normal and each character is also a little larger, increasing ease of reading. This font is particularly suitable for printing in small sizes or displaying on a low resolution screen
8 – Trebuchet
It is a font specially designed for Microsoft corporation in 1996. From the year 2019, it has been widely used for the composition of web pages. It is suitable for reading on screen because of the readability it offers. The edges of the letters are rounded and we can also see spacing between the characters . This font goes perfectly with emails.
9 – Geneva
This font is very similar to Helvetica , and can even be chosen as an alternative to the latter. It is also one of the oldest fonts included with Macintosh . Geneva is renowned for being the most readable messaging font of all. It's a great choice if you want to run a email campaign .
10 – Palatino
First published in 1949 by the Stempel foundry , Palatino is a well-known typeface. It works well with ads, headers, and display printing. But it's also one of the best fonts for emails. This font has larger dimensions, which increases reading comfort.
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Bonus: equally interesting fonts!
Montserrat
It is a sans serif font created by graphic designer Julieta Ulanovsky in 2010. The font has a wide range of choices, from light to heavy. In general, it has 18 different styles. Since the font was released by Google Fonts in 2011, its popularity has skyrocketed among modern web designers This font guarantees excellent readability , even at a small scale.
Nunito without
Nunito sans is a sans-serif font that is becoming more and more known and used in today's times. Its use tripled between 2018 and 2019, and its popularity continues to grow every year. It can be used as both a display font and a text font . You can use it freely on the Internet through web browsers on desktop, laptop or mobile device.
Font size to use for your emails
To have a much more effective email campaign , you also need to think about the size of the fonts you are going to use. With this in mind, below are some things to look out for:
- The title must have a minimum size of 14 pixels to be read on a computer and 16 pixels for mobile devices .
- Texts must have a minimum size of 14 pixels to be clearly visible on a mobile device.
- The generally used line height 22 to 24 pixels .
Custom fonts
Some companies are unhappy with policy designs . They prefer to have their own font and integrate it into their graphic and editorial .
Of course, it would be a great idea to use a custom font in your emails. On the one hand, this will allow you to preserve your brand image , and on the other hand, it will also allow you to add more spice to your messages. So if classic fonts aren't for you, there is another alternative . You can use HTML fonts to have custom fonts . However, you should know that not all email marketing services are capable of correctly displaying web fonts . If you want to go with custom fonts, you'll need to test them on different platforms before going ahead.
If you have any questions about this, or if you want to increase the performance of your email campaigns in general, you can contact Magileads →
