Your performance in commercial prospecting depends largely on the copywriting of your salespeople. You can generate dozens of appointments every week if you use the right techniques.
In this article, we share tips for writing your LinkedIn prospecting messages well and sending them at the right times. The approach we recommend consists of 4 steps . At each step, you must personalize each of your messages.
Step 1: The connection request message
When you try to contact a prospect, LinkedIn asks you if you would like to accompany this invitation with a short message. Only one more to enter, this is a field that absolutely must be completed . An invitation without a message could be frowned upon. After all, this will be your first contact with the person.
A simple and effective method is to take a look at your prospect's LinkedIn page and find something to compliment them, mention something they have in common, or ask a question . Here are examples:
Compliment
“Henri, I loved your article on personalizing sales emails. Do you mind if we get in touch?
Common points
“Annie, I see that you also know Laurent from Magileads. I would be delighted to get in touch with you.”
Questions
“Eric, I'm curious how your company is dealing with (hot spot). I'm asking this because our company does XYZ. Can we connect here? »
2nd step
Once your prospect accepts your message, allow 24 hours before sending a follow-up message. Don't forget to personalize your message.
Step 3
If you still don't receive a response, wait 2 or 3 days . Then send a new message. For example, you could offer a free resource or mention something interesting you saw on their profile in the following message.
Step 4
If you have not received a response after a month, you can cross this prospect off your list .
You can also use other channels to contact your prospects, like cold emailing . Or why not test an omnichannel prospecting tool like Magileads ?
5 things to do before prospecting on LinkedIn
LinkedIn is a powerful platform for business development for your company. However, before diving headlong into sending prospecting messages, it's essential to take a few preliminary steps to maximize your chances of success . Here are the five things to do before sending prospecting messages on LinkedIn.
1. Optimize Your LinkedIn Profile
Your LinkedIn profile is your first virtual business card . Before initiating a conversation with a prospect, make sure your profile clearly reflects your value proposition . Here are some points to consider:
- Personalize your banner to highlight your value proposition.
- Choose a professional and engaging profile photo.
- Write a clear title that describes your role or skills.
- Highlight your best articles and professional experiences.
- In the “About” section, detail your value proposition succinctly.
- Think of your LinkedIn profile like a landing page. A visitor must understand in a few seconds what you bring that is valuable.
2. Master LinkedIn search filters
For successful prospecting, it is essential to target the right people. LinkedIn offers powerful search filters that you can use to find qualified prospects. You can search by job title, keywords, location, company, and more. Remember that effective research is the basis for building a list of quality leads.
3. Strengthen your presence through content creation
Creating quality content is an effective way to strengthen your presence on LinkedIn. In fact, each publication you share is distributed first to your personal network, then to a wider audience if it generates interest .
The trick is to create content that resonates with your target audience. If your content is liked and shared, it will make your profile more familiar to the people you invite in your future prospecting campaigns. Create a link between content creation and your prospecting activities for a holistic approach.
READ ALSO: LinkedIn prospecting in 2023: does it still work?
4. Respect LinkedIn limits
Before you start prospecting on LinkedIn, familiarize yourself with the rules and limitations of the platform . LinkedIn imposes limits to prevent abusive behavior.
When prospecting, make sure you don't exceed these limits. For example, you can send up to 150 LinkedIn messages per day . It is also possible to send between 100 and 200 connection requests per week.
Respecting these limits is crucial to keeping your account active and avoiding sanctions from LinkedIn.
5. Warm up your LinkedIn account
If you're new to prospecting on LinkedIn, it's important to warm up your account gradually. Don't immediately go from a few messages and connections to hundreds . Growing your business too quickly can arouse suspicion from the algorithm.
Here are some tips for warming up your LinkedIn account:
- Start by sending a few manual connection requests per day.
- Focus on second-degree connections with people you know or have a professional affinity with.
- Personalize your connection requests to increase the acceptance rate.
By following these preliminary steps, you will be better prepared for effective prospecting on LinkedIn . Keep in mind that the key is to build authentic relationships and provide value to your potential contacts.
If you are looking for a tool to easily manage your commercial prospecting on LinkedIn, there is Magileads.
