Le blog de la prospection client

Market research or marketing research?

In general, the market research is carried out at the beginning of the project. It consists mainly of gathering information about a market. Marketing research , on the other hand, focuses on the promotion of a product or service. Despite this, the two conceptions can merge, or can depend on…
Read More

Why give importance to lead scoring?

Before stating the importance of using lead scoring for your business, it would be wise to know what this system really consists of and how it works. What is lead scoring? Lead scoring is a marketing technique aimed at scoring prospects according to their ability to become customers. The scores…
Read More

How to define a strategy for a VSB and SME?

The numbers are telling, France more than 80,000 businesses go bankrupt each year. To avoid being part of it, ensure the future of your business by putting all the chances on your side. For this, a well-framed marketing strategy is a solid foundation on which you can base yourself. Using…
Read More

Online Lead Generation: Best Practices

Want to learn more about effective online lead generation ? Take a look at some of today's fastest growing companies. You'll find that they're growing at a staggering rate thanks to multi-level lead generation marketing techniques. Few societies remained in the medieval period. Indeed, they simply did not survive the…
Read More

Develop your Web marketing strategy by the CMS

In the digital age, marketing strategy now involves the development of Inboud marketing. This technique consists of attracting customers via the content of its website. In this field, competition is strong. To impose its brand within this jungle, the use of a CMS is a necessity. In this article, we…
Read More

5 effective tips to turn your leads into customers

Lead conversion is the final step in your inbound marketing strategy, but it's not easy. Consumers increasingly have the means to learn about the services or products they are looking for and can easily compare them. This makes their conversion more complicated. But don't worry! We will give you the…
Read More

The challenge of the API in digital marketing

The API is increasingly used in the world of the Internet. It exchanges and processes content between sites. This process makes it possible to increase the users of each of the protagonists. APIS help improve the user experience by facilitating access to various applications. Many don't know what an API…
Read More

What is lead nurturing?

Lead nurturing is an essential ingredient of inbound marketing. It is the key to nurturing the relationship with your customers and to successfully converting them and retaining them to the brand. Getting a user to leave you their data and become a lead is a very important first step. However,…
Read More

Business websites: 7 tips for lead generation

A company's website plays a crucial role in inbound marketing. It makes it possible to generate commercial contacts and retain existing customers. However, finding new B2B customers is a daunting task. You need to make sure your company's website has the potential to become a benchmark when it comes to…
Read More

The 7 Best Ways to Develop a B2B Content Marketing Strategy

In today's global market, the need for a strong B2B marketing strategy is certainly high. With the increasing impact of digital content on B2B decision makers, it becomes necessary for your brand to develop an effective B2B marketing strategy. Although companies are serious about their content marketing initiatives, their campaigns…
Read More

Use webinars to qualify leads

Competition today is fiercer than ever. There are many ways to collect leads and turn them into customers. One of the most effective ways is to identify the people who register for your webinars. Webinars are interactive and live online marketing presentations that use web conferencing technology. If you're looking…
Read More

How will content strategy help your business?

For anyone who owns and runs an online business, where they have to sell hundreds, if not thousands, of products. Quality content is a necessity. When an online entrepreneur is happy with the structure of their business, the conversations that take place are decent but the company lacks inbound traffic,…
Read More

How to write a perfect business plan?

Recently, studies have revealed that 70% of entrepreneurs recommend writing a business plan before starting a company. Indeed, when properly exploited, it represents a powerful strategic tool that will serve as a benchmark for your business. Currently, future business owners tend to minimize the usefulness of a business plan in…
Read More

how-to-acquire-leads-qualified-on-linkedin

Did you know that more than 670 million professionals are gathered on LinkedIn, 303 million of them are active daily and an average of 30 million companies are represented? Isn't that huge for one platform? This is why prospecting on LinkedIn is a fundamental asset for companies, because the network…
Read More

Search