GOOGLE Ads: How do I create an advertising campaign?
Google Ads helps promote your products and services when people search for relevant keywords.
Smarketing and what it can bring to your business
Smarketing is a set of techniques to better synchronize your marketing and sales teams, for better efficiency.
How to optimize the use of your 2022 marketing budget?
The budget allocated to marketing has decreased overall. Therefore, here are some practical tips to optimize it in 2022.
Make customer feedback a powerful performance lever
Learn how your customers reason to turn them into true ambassadors of your brand.
Here are the essential points to create a customer file
Customer files are part of the fundamentals of a company. They serve to increase conversion and sales rates.
E-mailing and newsletter: the secrets to make them impactful
The digital marketing of a company relies on various techniques to achieve the communication and commercial objectives set by it. The most popular are probably video advertising and social networks. Still, emails haven't lost their interest yet. Here, it's no longer just a matter of writing a generic email in…
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
Retargeting: how to retarget?
Sometimes your prospects don't go straight to buying. In this case, you will need to retarget them to convert them into customers.
Do you know the essential tools for digital prospecting?
One of the stages of marketing is prospecting. Prospecting is about looking for customers and encouraging them to buy your products or services. Traditionally, it is the advertisements and salespeople who take care of this part. Only, time changes and prospects evolve too. Technology has taken a very important place…
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
Lead generation: mistakes to avoid
Every company aims to grow and grab market share from its competitors. Unless you have a magic wand or a secret boot, you will have to go through prospecting at some point to find new customers. But lead generation remains a complex marketing strategy, where it's easy to go wrong.…
Smarketing: the alliance of the marketing and sales department
The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the marketing department is one of the catalysts of sales. With this in mind, the technique of Smarketing is becoming more and more important in digital marketing. So, what…
Be visible to prospects, what and how to do it?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, the means of visibility par excellence is the web. This is why traditional prospecting techniques are less and less effective. The future of marketing now lies in online…
B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B business prospecting is to find new customers. It has therefore been necessary to develop several techniques over the years. However, each available technique corresponds to a specific context . You will not be able to use wrongly through, at the risk of not convincing your target.…
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it possible to mix information and concentrate it in quality content. But what is content curation really about? Does it replace content marketing? What are its prerogatives? Overview of…
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen - Business Case, Data and AI - Business Case This Business Case from the latest edition of the BtoB Summit documents the collaboration between Lundi Matin, publisher of a software for digitizing points of sale, and Magileads,…
E-mail prospecting: how to get more returns?
In terms of prospecting, if an email is fast and inexpensive, the study entitled "Email Marketing attitude BtoB 2016 of the Sncd" showed that 43 emails on average arrive in the inbox of a professional, 10 of which are of an advertising nature. It therefore seems difficult to capture his…
How to generate more sales and profits with lead generation systems?
The problem for small or large business owners today is not having enough qualified leads. All business owners would love to have more quality leads. However, most don't have the time or simply don't have the expertise. In any industry, there are a myriad of potential sources of leads to…
Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results when it comes to qualifying leads. To channel efforts, why not select leads that have strong potential upstream? This is the challenge of Account Based Marketing (ABM). In this article, we propose to understand how ABM works and benefits for your…
Lead nurturing and inbound marketing: an inseparable duo?
Découvrez comment le lead nurturing et l'inbound marketing se complètent parfaitement pour maximiser votre stratégie de génération de leads.
Magileads: when AI is used to score prospects
You no longer have to do everything by hand. Magileads can help you score your leads in an automated way.
Marketing automation: Lead Scoring for B2B and B2C
Did you know that lead scoring is a fundamental part of any automation strategy? However, given that the customer journey of B2B and B2C prospects is different. You must take this into account in order to properly qualify and nurture your prospects. Find out in this article how to do…
Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called "affiliates". Here are some details to better understand.
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called "inbound marketing". This concept was born…
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand