Social networks are particularly present in the lives of consumers. These platforms are currently used by billions of users around the world. They are therefore an appropriate space to increase the visibility of your brand.
Social networks have also affected companies’ digital marketing methods. They allow you to create a network of contacts and interact with them. If used correctly, these platforms are good levers for traffic acquisition.
Social Media and Social Media
A social network is a website whose main purpose is to connect users with each other. To do this, they provide tools and interfaces for interaction, presentation and communication. The terms « social networks » and « social media« are generally used to refer to the same thing. There is a nuance, however, as social media has a more global reach. Here are the different features corresponding to each family of social media:
- publishing: blogs and participatory sites such as Wikipedia;
- sharing: networks of content to be shared by a community ;
- Networking: where Internet users connect and interact directly with other users in order to expand their personal or professional networks;
- Discussion: discussion forums and instant messengers.
Social networks are an important part of social media and are heavily used in both B2B and B2C. The best known are:
- in B2C: Facebook, YouTube, Instagram, Snapchat;
- in B2B: LinkedIn, Twitter.
Social networks as traffic acquisition levers
Target a wider audience
Social media can help you run organic and paid campaigns, so you can get more people to know about your brand. It should be noted that the publication of quality and regular content optimizes the company’s presence on social networks, thus offering them a greater reach.
Finding the right niche
Finding the right niche is crucial for a successful customer acquisition strategy. Each of the social media platforms has its audience. In addition, knowing your target users ‘ favorite platforms and their behaviors helps you focus your efforts better. The thing is, users actively join groups based on their interests, which means you already have a segmented audience.
A stimulator of engagement
Your users’ reviews of your products are actionable information to inform your strategy. Interacting with your audience helps you determine the impact of your business and message. In fact, user-generated content and product presentations drive engagement and turn prospects into customers when they understand the value of your brand.
Real credibility
Social networks help develop credibility. Indeed, in Creating quality and engaging content, you will be able to federate and attract a community around your brand. By using the right tools, such as SMO or (Social Media Optimization), you will be able to optimize your visibility and notoriety. Here are some tips to optimize your content for social networks:
- Create content to share .
- Simplify sharing .
- Be a resource by adding value;
- Participate in conversations to provide relevant solutions ;
- Be innovative by experimenting with new things.
Essential data
Social media generates massive data through comments, hashtags, videos, images, polls, etc. Indeed, this information is essential to obtain strategic angles that allow messages to be personalized.
How to develop a social media strategy?
Choose your goals wisely
The first step to creating a successful strategy is to determine your goals. SMART (Specific, Measurable, Achievable, Painful, Time-bound) digital marketing objectives aligned with your business objectives will be fundamental assets.
Get to know your audience
Knowing the profile of your audience will allow you to guide your publications. Thus, your content will be more likely to be commented and shared. You will know how to target and encourage your followers to get involved on your social media. The analysis of social media statistics provides essential information.
Evaluate your competitors
Competitive analysis helps you understand your competitors and will give you a clear idea of what is happening in your industry and identify opportunities. In addition, social listening is another way to achieve this. For greater efficiency, use a social media management tool to set up listening flows and monitor keywords in real time.
Set up your accounts and improve your profiles
Choose which networks to use and determine a policy for each network. Assigning a specific mission to each media makes it possible not to lose sight of the objective by dispersing. You will then need to create profiles or improve existing profiles so that they align with your strategy.
Get inspired
Get inspired by companies that are succeeding in their social media strategists. You can also visit the Facebook Awards or Shorty Awards winners page to read examples of successful brands.
However, keep a uniform tone and style, consistent with your brand image, so that your followers can easily identify you.
Share quality content, regularly. Planning at the right time is an effective way to achieve better impact. Also note that your content calendar should take into account the time spent interacting with your audience. Using a calendar for your daily posts and campaigns ensures a better balance between content. Then, you can use the programming tools to prepare your messages in advance.
In addition, analytics tools are offered by all social media to observe visitor activity on your website and know which publications attract the most traffic. Use this data to regularly reassess your strategy. User questionnaires can also be a great way to measure the success of your strategy.
LSocial media is evolving very quickly. Your digital strategy needs to be regularly adjusted to stay the course.
