Social Media: A Springboard for E-Commerce
Social networks help facilitate the accessibility of products sold on e-commerce sites.
Techniques to get an attractive blog
The blog shares the most effective communication channels when embarking on digital marketing.
Top 10 Best Mobile Marketing Strategies
Mobile marketing brings together communication methods for users of mobile devices such as smartphones.
How to promote a YouTube channel to maximize its visibility?
Essential points to optimize the visibility of a company's YouTube channel, the platform being a strategic place.
Digital prospecting: 3 promising techniques for a company in 2021
If you are a company and you want to stand out from your competitors, digital prospecting is your best asset. It is a set of techniques specific to web marketing that aim to attract visitors to a site. These visitors are then converted into leads after an action is taken,…
Automate your prospecting by e-mail, then relay it via linkedIn: why and how?
Since its development, the professional platform LinkedIn quickly becomes an essential channel for prospecting in digital marketing. LinkedIn brings together more than 320 million professionals, namely a large number of decision-makers from the largest and most powerful multinationals and those of VSEs and SMEs. However, prospecting on LinkedIn requires expertise…
Why do you have to go through paid search on social networks?
Paid search on social networks is one of the most used sources of traffic. Here's why you should adopt it.
Social Selling a lever for digital marketing
In the era of digitalization, the social selling campaign is no longer presented as just an option, this strategy has become essential for B2B or B2C companies, medium or small. Social media is a great way to win leads and retain customers. At the level of these social platforms, you…
VMS: an effective marketing strategy to acquire customers
Opting for the Voice Message Service or VMS is a wise decision to succeed in your digital prospecting.
How to automate your LinkedIn prospecting and save (a lot) of time?
To acquire new customers on Linked In, you need to know these tools and best practices for LinkedIn BtoB prospecting.
For a more successful business, opt for omnichannel
Today's customers are much more aware of products, brands and prices than ever before. Typical features of today's shopper are the presence of a smartphone to collect information about products and prices. They can shop in one store and checkout without waiting in line. To cater to such a complex…
The impact of digital on an organization’s activities
Digital transformation is an opportunity for organizations. In a global way it is one of their major concerns.
How to develop your partner network with a marketing automation tool?
You need a good marketing automation tool to grow your partner network. Use Magileads.
how-to-acquire-leads-qualified-on-linkedin
Did you know that more than 670 million professionals are gathered on LinkedIn, 303 million of them are active daily and an average of 30 million companies are represented? Isn't that huge for one platform? This is why prospecting on LinkedIn is a fundamental asset for companies, because the network…
GOOGLE Ads: How do I create an advertising campaign?
Google Ads helps promote your products and services when people search for relevant keywords.
Scraping: LinkedIn again slowed down in its fight
LinkedIn has registered a new judgment against him in his fight against a company collecting data from his public profiles. Under California law, what does "unauthorized" access to computer systems mean? On the spot, the Court of Appeal had to judge. The context: a dispute in which it had already…
Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of celebrity support, and integrates it into a modern content-driven marketing campaign.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
how-to-optimize-its-visibility-on-linkedin
How to optimize your visibility on LinkedIn? LinkedIn is a social network like Facebook and Twitter. It welcomes sales companies to enable them to implement their marketing strategies. At present, it has more than 500 million subscribers ranging from simple workers to large entrepreneurs. This high number of members is…
Affiliate marketing: how to take advantage of it?
Affiliate marketing consists of paying third parties, called "affiliates". Here are some details to better understand.
How to run an inbound marketing campaign?
Since the arrival of the web, the behavior of the buyer has changed. He consults a significant amount of information before making a purchase decision. It is necessary to adapt the marketing strategy to this change. It is this digital strategy that is called "inbound marketing". This concept was born…
Mistakes not to make in digital marketing
Digital marketing is not a miracle solution to increase the turnover of a company. Here is to better understand
8 tips for using LinkedIn in commercial prospecting
With over 600 million members worldwide, LinkedIn is one of the largest social networks. In fact, for businesses, it's probably the best social network. Marketers are increasingly using LinkedIn as their first source of new leads and tangible revenue. This is because they can't always wait for the marketing department…
Using WhatsApp Business to succeed in your customer relationship
WhatsApp Business is the professional version of the app. Here are the benefits it will bring to your business.
The chatbot at the heart of customer service
The chatbot is a platform that is useful to both businesses and consumers. This application is accessible for different media
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