The advent of digital technology has accommodated and streamlined consumption. The downside is that human contact is increasingly rare and desired. In this context, a company that wants to succeed in achieving its objectives must stand out. To continue, it must establish a special bond with consumers. The idea is to make them feel strong emotions by connecting with them on a more meaningful level than before. Digital storytelling contributes effectively to this.
Make your business unique and accessible
Given the huge flow of information that the consumer is exposed to on a daily basis, standing out in a market seems like a real challenge. Be aware, however, that each company experiences things differently. Your perception of a phenomenon is going to be completely different from that of your competitor. That’s what makes your identity unique. It is from there that you have to pivot in order to distinguish yourself from all the others.
Reciting statistics, testimonials or the number of sales you have made will not be enough. Your speech needs to be more intimate. Take people on the adventure. To get them most involved, let them know how your business has evolved and the experiences you’ve had. Then focus on how you will provide solutions to their problems of your target audience. This will capture the attention of your prospects and personalize your business. In other words, it will make your business more accessible and distinct.
Directly involve your community
The feeling of belonging is an element that positively animates the consumer. This sense of community must be conveyed by your brand. What image do you want to show? Concretely, try to identify the ethical values you want to embody. Think about how you want your audience to feel when they encounter your brand. Storytelling is a powerful lever for your brand. By turning your organization into an unforgettable experience that your audience can consume, it will help them stay loyal and recommend your business to others.
Focus on service and people
Your company must have a mission and vision that aligns with your values. Don’t expect people to buy from you without question. Consider humanitarian or environmental values that persuade your customers. You can, for example, offer environmentally friendly products. These issues are important to people. Your company can’t just make your voice heard. You need to deliver results and let consumers know that you care about the things that matter to them. When your business can convey a sense of humanity, customers will buy from you rather than your competitor.
Always add value
Some things can add value to a company’s image and digital storytelling is one of those things. As such, digital storytelling presents the business as relatable and people tend to connect with things they can relate to. It is also the enduring story that weaves the realities and feelings that the image of your company evokes. In addition to giving your customers the reasons why they should buy from you, companies need to start sharing the story behind their image, why it exists, and how important it is, regularly in all posts.
Choose impactful visuals
Studies show that the human brain processes visual images 60,000 times faster than text. So you need to focus your digital storytelling on impactful visuals to make it a more effective method of communication, especially when it comes to brand awareness. People would also be able to remember 65% of visual content up to three days after seeing it. So use visual content as part of your marketing strategies to help your audience engage more with your brand.
Build customer trust and loyalty
Digital storytelling is a way to avoid being perceived as an attempt to selfishly promote your articles. Rather, you help and empower your customers to learn more about your products and services so they can make informed decisions. You can also have an open discussion with your customers about their interests or needs for future item improvements, which will help you become an innovator in your industry.
Bring your business to life
Note that people like to share good things with each other, especially good stories. Your social media strategy should therefore include multiple platforms. Cross-promote in your emails, newsletters, social media networks, webinars, eBooks, and more. As your story is shared, so will the products you offer and the services you provide. The fact is, people buy from people they know, appreciate and trust.
Be better referenced by Google engines
Optimizing your site depends on using relevant keywords in your web content and having as many backlinks as possible from important sources. Digital storytelling helps boost your efforts by allowing your accounts to be shared on social networks.
Improving your site’s ranking on Google can lead to an influx of traffic. And one of the ways to achieve this is to provide value to your users. Telling a story helps you naturally create keywords that are unique and relevant to your brand. In the long run, this will increase your conversion rate.
Attract relevant listeners
Every business uses advanced storytelling as an approach to connect with its customers and consumers, as it is a method to attract people who want to complete a transaction or make a purchase. A solid story requires a commitment of vitality, strength, and time to generate a final product that engages the audience. The development of these data involves considerable work and their successful presentation subsequently requires much more work. While you may not be able to elicit an emotional response from your audience, digital storytelling will produce the results you’re looking for.
With Magileads, set up an acquisition strategy based on targeting, base enrichment, animation scripting, and contact scoring for effective lead conversion.
The benefits of digital storytelling will help you craft a storytelling story that can inspire learning in many ways. And educating someone about your brand using this method of communication is one of the most effective ways to get your message across to someone. Storytelling follows the same process we use to tell stories about our lives and experiences through digital means. We may use audio, video, graphics, and web publishing tools to share information with others.
