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How to Measure Success with Lead KPIs

The generation of B2B leads is a strategic process aimed at identifying and attracting potential prospects in the business business sector. This process uses various channels, including digital marketing, professional events, telephone prospecting and strategic partnerships. Compared to the B2C, the generation of leads ...
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Photo Lead generation

B2B Lead Generation: How to Attract the Next Generation

The generation of B2B leads is an essential strategic process in inter -company marketing. It consists in identifying, attracting and qualifying potential prospects to convert them into concrete commercial opportunities. This practice is fundamental to maintaining a constant flow of potential customers and ensuring long -term growth ...
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Photo Lead generation: Sales funnel

How to generate more leads: effective strategies

The generation of leads is an essential process in the marketing and commercial strategy of companies. It consists in identifying and attracting qualified prospects likely to become customers. A lead is defined as a contact that has expressed interest in the products or services of a company, generally ...
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