How to set up impactful retargeting ads?
How to set up impactful retargeting ads? Retargeting ads are a marketing technique that greatly improves the visibility of a company or brand.
How to sustainably generate leads with inbound marketing?
Inbound marketing is a business strategy that involves attracting prospects to you and your business using different means.
How can marketing automation help Smarketing?
How can Smarketing help improve your marketing automation performance and your B2B conversion results?
Strategy to improve online customer acquisition
A customer acquisition strategy focuses on the benefits your product will provide to your prospects.
Smarketing: an essential strategy for coordinating your sales and marketing
The term smarketing comes from the contraction of two terms: “sales” and marketing. Combination between salespeople and marketers.
What is the customer acquisition time?
How long should you wait to acquire new customers? Everything you need to know about customer acquisition time.
The 7 best ways to develop a B2B content marketing strategy
Before you start creating content, you need to understand these seven essential elements of a B2B content marketing strategy.
Digital storytelling: what benefits for your business in 2022?
Digital storytelling, also called storytelling, is an effective marketing method. Find out why.
Direct marketing: what are the advantages and disadvantages?
Direct marketing has its advantages and disadvantages. You need to know them well to refine your business strategy.
Marketing automation beginner's guide
Marketing automation is essential to help promote your business. Here is a beginner's guide to Marketing Automation
Lead nurturing: what is it?
Lead nurturing: an essential marketing strategy that aims to maintain and develop relationships with prospects through various channels.
Segmentation: the technique to better target your prospects and optimize your results
Impossible to optimize the results of your marketing efforts without personalizing your approaches, and therefore without a good segmentation strategy.
