The use of storytelling in a digital communication campaign
Storytelling is an effective marketing technique to promote a brand. However, the message must be tailored to the intended audience.
Why and how to develop an influencer marketing strategy?
Influencer marketing takes the idea of celebrity support, and integrates it into a modern content-driven marketing campaign.
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges that you can turn into opportunities in 2022 to get ahead.
Understand and master market segmentation in B2B marketing
You must understand and master the market segmentation strategy to ensure the success of your B2B marketing campaign.
Digital marketing: why and how to digitize your business?
Digitizing your company seems inevitable at the moment but especially sine qua none for any company.
Here’s how email warmup improves your results! Proven tips and techniques
Here's why you need to warmup your emails before launching your email campaign to get better results.
Retargeting: how to retarget?
Sometimes your prospects don't go straight to buying. In this case, you will need to retarget them to convert them into customers.
Why is Influencer Marketing an essential strategy in 2024?
Here are the 7 reasons why Influencer Marketing is essential in 2024. These points will give you ideas for new tactics.
The impact of digital on an organization's activities
Digital transformation is an opportunity for organizations. Overall, it is one of their major concerns.
Digital marketing: the differentiation strategy
Do you want to adopt differentiation marketing for your business? Here's how to do it.
7 Tips to Get More B2B Leads on LinkedIn in 2024
Here are 7 tips to incorporate into your LinkedIn B2B prospecting strategy to get more qualified leads from the platform in 2024.
3 challenges for e-commerce and digital marketing in 2022
3 e-commerce and digital marketing challenges you can turn into opportunities in 2022 to gain a head start.
The importance of a logo in promoting your business
Because of its uniqueness, a logotype makes it possible to systematically identify a company, which makes it possible to promote it.
Strategies and tools to optimize your commercial prospecting – Case studies
The essential things to remember to create an effective automated commercial prospecting campaign for your business.
AI and digital marketing: trends you should follow in 2022
In 2022, artificial intelligence technology is intrinsically linked to Digital Marketing. Find out why.
Retargeting: how to do retargeting?
Sometimes your prospects don't go straight to purchasing. In this case, you will need to retarget them to convert them into customers.
7 Tips and Tricks for Creating Newsletters That People Will Open and Read!
Discover 7 foolproof tips for designing irresistible newsletters and captivating your audience from the opening to the last line!
Digital marketing: the differentiation strategy
Do you want to adopt differentiation marketing for your business? Here's how to do it.
Why and how to implement a gamification marketing strategy?
Gamification is a digital marketing strategy that is currently booming in businesses.
Magileads V3: A new era for lead generation and B2B marketing
Magileads V3 offers a set of powerful and innovative features to help businesses convert more leads automatically.
Cold prospecting on LinkedIn – 5 mistakes to avoid with solutions
Some beginner mistakes can literally destroy your entire marketing efforts. Here's how to fix them to guarantee results.
How to promote a YouTube channel to maximize its visibility?
Essential points for optimizing the visibility of a company's YouTube channel, the platform being a strategic location.
4 good reasons to harness the power of LinkedIn to generate new leads
Here's why LinkedIn is an essential channel that you absolutely must leverage if you want to generate B2B leads in 2024.
BtoB prospecting: why automate your commercial prospecting?
Sales prospecting is a laborious and time-consuming process. This is why you will benefit a lot from making it automatic.
What All Marketers Should Do to Turn Suspects into Leads
In order to be effective in your prospecting campaign, you must follow these four steps to transform suspects into prospects.