Commercial prospecting is a laborious and time-consuming task . Yet, it is a must-have for any business that wants to succeed. Indeed, to increase your turnover, you must sell more and therefore prospect more .
The problem is that you probably have a busy schedule. You must therefore define your order of priority in the most optimal way possible. To do this, you need to delegate certain processes, or better, automate them .
The era of marketing automation
Automating the sales prospecting has long been a goal for many salespeople, but the concept remains largely unexplored .
Thanks to recent technological advances, particularly in terms of artificial intelligence, companies can now automate their commercial prospecting. With the right tools and appropriate techniques , marketers now have the opportunity to think better about strategic aspects by freeing themselves from basic and recurring tasks such as sending emails, navigating between different platforms to target, hook or exchange with prospects, etc.
It is now possible to target, score and generate qualified leads regularly and automatically. It is in this sense that automation both saves time and increases the probability of converting prospects into customers .
Stop preconceived ideas!
Contrary to what one might believe, it is possible to automate prospecting while ensuring a so-called human relationship . You can :
- automatically send personalized messages to everyone who visits your profile
- send each prospect a personalized message when they subscribe to your newsletter or contact form,
- automatically track each prospect the next time they visit your site or profile; etc.
Marketing automation can be a powerful development lever for your business. However, it is not a miracle cure. The experience of your marketers, the choice of tools and their configurations are all parameters to consider so as not to miss opportunities.
Use social media to your advantage!
People have shown engagement and interest in your brand. They know your business, your products and your services. However, they may not be able to find you online. You must therefore take the trouble to attract their attention .
Well, that’s where social media comes in!
Instead of contacting a prospect directly and asking if they are interested in your products or services, you can use social media to drive more traffic to them and draw their attention to a product or service.
Social media has become so popular that it is widely used by businesses around the world. The fact is that they can reach their potential customers easily and efficiently there. Businesses can create relationships with their prospects or customers using social media strategies. More precisely, this can be done through:
- the publication of content with high added value,
- announcements or advertisements on social networks,
- coaching programs, etc.
From these inbound marketing techniques, you obtain a prospecting file. You need it to carry out your Outbound, Retargeting, ABM actions…
Why use marketing automation software?
Certainly, automating prospecting saves valuable time and generates more profits. However, the process required to set up the system can also consume your teams' time and energy .
But today, you can automate your commercial prospecting using marketing automation software like the Magileads platform .
Thanks to this tool, you can design your strategy yourself and run an automated marketing campaign from A to Z. The platform allows you to target and score your prospects , import their contacts, send them personalized messages, etc.
The advantages of automating your prospecting with Magileads
By opting for the Magileads solution , you will have several advantages. :
- Your teams benefit from a constant flow of prospects (more than 2,000 new prospects contacted per month on average).
- Your number of appointments will increase on average by 30 %.
- Each of your salespeople will save on average 2 hours per day , because they will only receive qualified leads.
- You record a 25% increase in your sales productivity compared to the average.
The complete and innovative solution allows you to easily automate all of your prospecting processes by email, LinkedIn, SMS, VMS, and Ads retargeting .
