Smarketing: the alliance of the marketing and sales department
The marketing department and the sales department have two distinct functions requiring complementary skills in a company. The upstream work of the […]
Be visible to prospects, what and how to do it?
For a prospect to become a customer, the company must first be clearly visible. And as we are in the digital age, […]
B2B prospecting and prospecting plan: what are the productive approaches?
The goal of B2B business prospecting is to find new customers. It has therefore been necessary to develop several techniques over the […]
Integrate content curation into your web marketing strategy
Content curation is a practice that improves your traffic through the integration of interesting content for your community. Indeed, it makes it […]
Business Case | Challenges 2022: Acquisition and retention of your new customers
by Editorial BtoB Leaders | Jan 4, 2022 | | ABM & LeadGen – Business Case, Data and AI – Business Case […]
Email prospecting: how to get more returns?
In terms of prospecting, if an email is fast and inexpensive, the study entitled “Email Marketing attitude BtoB 2016 of the Sncd” […]
How to generate more sales and profits with lead generation systems?
The problem for small or large business owners today is not having enough qualified leads. All business owners would love to have […]
Implement an Account Based Marketing strategy
Not all digital marketing techniques generate the same results when it comes to qualifying leads. To channel efforts, why not select leads […]
Lead nurturing and inbound marketing: an inseparable duo?
Discover how lead nurturing and inbound marketing complement each other perfectly to maximize your lead generation strategy.
Magileads: when AI is used to score prospects
You no longer have to do everything by hand. Magileads can help you score your leads in an automated way.
Marketing automation: Lead Scoring for B2B and B2C
Did you know that lead scoring is a fundamental part of any automation strategy? However, given that the customer journey of B2B […]
