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Advantage of a PRM in a customer acquisition platform

New technologies and the democratization of the Internet and in particular social networks have made it possible to significantly innovate the marketing field. We are currently talking about digital marketing.

Today, the web is the most effective platform for acquiring new customers. And Magileads understands this well, and invites you to be part of those who succeed in this new commercial reality!

Magileads is the first omnichannel prospecting platform for customer loyalty and acquisition, and PRM or “Prospect relationship management” an integral part of the company's cards in customer acquisition.

A customer acquisition platform?

Customer acquisition is an objective that drives Magileads. The latter can be defined as the process of developing a company's customer portfolio . Of your company ! The final objective is to identify commercial leads in order to transform them into customers.

How to gain new market share ? How to attract targets effectively? Which strategy is best suited to transform prospects into customers? How to manage your relationship with your prospects ? It is in response to these fundamental questions that Magileads comes into play by supporting you in winning over your customers!

One of Magileads' greatest strengths lies in the omnichannel nature of its prospecting and the quality of its related services. Omnichannel is often seen as the evolution of multichannel, but the difference lies in the better optimization of the channels available in the case of omnichannel.

If the decompartmentalization of channels is essential for Magileads' prospecting processes, managing its relationships with all these prospects coming from different channels constitutes a real challenge for the company, hence the importance and necessity of providing value and of the importance of PRM or “prospect relationship management”.

What is “Prospect relationship management” (PRM)?

Prospect relationship management” or PRM is a subset of “customer relationship management”. CRMs have a global vision of all your contacts – prospects, loyal customers and others. But PRM focuses specifically on your prospects as individuals ; it focuses on your contacts and how to maintain them . Working with PRM in mind means focusing your efforts on your contacts who have shown signs of engagement , and qualifying them as a customer. PRM allows businesses to be more selective in their marketing efforts by targeting contacts who show signs of engagement.

Magileads is moving in this direction by offering you both a PRM, but also a simple, visual and effective CRM. Our PRM allows a strategy of automating your follow-up actions through nurturing loops , it tells you the number of follow-ups already carried out by email, the time that the prospect has spent on your website, but also the number of follow-ups per email. telephone calls made to transform prospects into customers .

All information concerning your prospects is obviously provided , for example the name of the contact, the company, the email, the landline or mobile phone, the function of the contact, the location, the sector of activity or even the direct link from the Linkedin profile.

Meta-titles: The importance of a PRM for Magileads.

Meta description:

Magileads is an omnichannel prospecting platform for customer loyalty and acquisition, and PRM or “Prospect relationship management” is an integral part of the company's cards in customer acquisition.

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